FLOR Selects WeClik to Provide Digital Catalog

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New digital catalog allows FLOR to enhance online shopping experience, improve effectiveness of cross-channel marketing.

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The WeClik team has been very responsive to our needs. They were able to quickly produce a beautiful e-catalog that maintains the integrity of the FLOR brand, which has been very helpful in increasing the effectiveness of our cross-channel marketing.

WeClik, a new digital publishing company, today announced that FLOR, a division of Interface, Inc., the world's largest manufacturer of commercial and modular carpet, is using WeClik's Web publishing services to develop an online version of its retail catalog. FLOR is utilizing ClikPages, WeClik's e-catalog production services to quickly and cost-effectively transform its existing printed catalog into a custom, interactive online publication.

FLOR chose WeClik over several other e-catalog providers to develop a high-quality digital catalog that integrates directly and seamlessly into the FLOR website. Maintaining a consistent look and feel between the printed catalog and the online version was paramount, as was ensuring an easy, intuitive shopping experience for FLOR's online customers.

"WeClik's solution allows us to extend our print investment with a custom online publication, while enhancing the shopping experience for our customers," said Laura McDaniel, Digital Marketing Manager at FLOR. "The WeClik team has been very responsive to our needs. They were able to quickly produce a beautiful e-catalog that maintains the integrity of the FLOR brand, which has been very helpful in increasing the effectiveness of our cross-channel marketing."

WeClik offers e-catalog production as a service, so the FLOR team was able to stay focused on existing business needs, while the online publication was produced.

The ClikPages version of the FLOR catalog is a fast-loading, graphically expressive online edition that allows customers to flip through pages, click to zoom, and select merchandise that links directly to the online shopping cart. Using print-ready PDF files, ClikPages repurposes existing layout to create customized digital catalogs, brochures and magazines with added features such as embedded audio and video clips, links to existing business Web sites or as stand-alone media.

About FLOR:
Based in Elmhurst, Illinois, FLOR launched in Spring 2003 as a part of the Interface family of companies. FLOR, a residential line of high-style, modular floor covering allows people to create their own unique floor coverings and change their minds, and their floors, as often as they like. Available in a diverse array of fashion-forward color palettes, patterns and unique textures, FLOR empowers consumers to have creative control over the largest canvas in their homes -- their floors. For more information, visit http://www.flor.com.

About WeClik:
WeClik provides customized digital publishing services that enable companies to grow revenues by enhancing customer experiences and cutting production costs. WeClik works with manufacturers, retailers, brands and agencies in the production of digital publications. WeClik has offices in London, England and Portland, Oregon and a proven management team with decades of experience in software development and publishing. For more information, visit http://www.weclik.com.

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SARA MERTEN
WeClik
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