First Pioneer Farm Credit Launches Agricultural Lending Web Site for Farmers in the Northeast

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First Pioneer Farm Credit announces the launch of their new Web site http://www.firstpioneer.com.

In addition, the integration of Sitecore CMS (www.sitecore.net) allows us to easily manage site content and gives us the flexibility to adapt to future online challenges.

First Pioneer Farm Credit announces the launch of their new Web site, http://www.firstpioneer.com. The site, designed and developed by Verndale, unifies First Pioneer's online and offline brands for the 90+- year-old financial cooperative. Updated content and site structure better target prospects and new features improve communication between First Pioneer and their current customers, or members.

Members are now able to easily transfer files directly to First Pioneer over the Web site using a secure file transfer system. The system provides a central location for file sharing and includes file management functionality for review, editing, and approval of content before final transfer. Another feature of the site is a private member section developed to improve member business practices and foster knowledge exchange. Once logged in, members are able to access industry research, market information, and share experiences with fellow members.

"The new FirstPioneer.com Web site meets our business goals in many ways; not only is the site more visually appealing, but it also demonstrates our depth of services and highlights new technological features available for our members," said Art Lash of Farm Credit Financial Partners, Inc., First Pioneer's IT partner. "In addition, the integration of Sitecore CMS (http://www.sitecore.net) allows us to easily manage site content and gives us the flexibility to adapt to future online challenges."

"The First Pioneer Web site challenged us to integrate different technological and design components, and we were able to meet those challenges head on," said Chris Pisapia, Managing Director of Technical Consulting at Verndale. "We are proud to have worked with First Pioneer and Farm Credit Financial Partners to advance their online marketing strategy."

About First Pioneer Farm Credit:
First Pioneer Farm Credit is part of the national Farm Credit System, the number one lender to U.S. agriculture and Rural America since 1916. For more than 90 years, they have been a reliable source of credit to farmers -- in good times and bad. First Pioneer Farm Credit extends $3 billion in loans from branch offices across New England, New York, and New Jersey. In addition to providing loans and leases, the organization offers a full range of agriculture-specific financial services, including tax and estate planning, record-keeping, appraisal and payroll services, knowledge exchange, and crop insurance. For more information, visit http://www.FirstPioneer.com.

About Verndale:
Founded in 1998, Verndale has helped hundreds of emerging and mid-sized organizations maximize the value of their web assets. Experienced in website design, application development, integration services, and online marketing, the company helps clients meet the challenges of business today in innovative and forward thinking ways. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, Commerce, Search, and E-Mail Marketing platforms. The firm has been recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information visit http://www.verndale.com.

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Caroline Bone
Verndale
617-399-8793
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