Los Gatos, CA (PRWEB) January 5, 2009
ActiveOver50, a San Francisco Bay Area magazine for baby boomers and older adults, announces an online version with community information and resources, current events/announcements, archives, banner advertising and past and new articles on health, money and housing and more.
Founded three years ago by publisher Larry Hayes, ActiveOver50's has experienced rapid growth and popularity in the Bay Area with a combined print and online readership of over 70,000. Published quarterly, ActiveOver50 is distributed free at over 150 locations throughout the Bay Area including senior and community centers, hospitals, YMCAs, libraries, businesses, stores, universities, retirement communities and at special events such as trade shows, conferences, senior and health fairs.
"I waited until the editorial was right and resonated with readers and advertisers alike before I launched an online version," said Hayes. "It's far more expensive and harder to do print than online which is why other publishers focusing on the baby boomer/ older adult market do online only. However, it's a natural transition to do online if your print magazine is already established with a large and loyal following."
"Older adults prefer to receive and read magazines in print vs. online," added Hayes. "However, baby boomers read both print and the web for their information. ActiveOver50 now offer the best of both worlds--print and online."
ActiveOver50 online magazine is sent via email to your in-box and is available free by subscription at http://www.activeover50.com. The printed version cost $10.00 for four issues and is delivered to your home. For more information about ActiveOver50 magazine, visit http://www.activeover50.com.