Orlando, FL (PRWEB) January 5, 2009
CBS 2 Chicago has partnered with Transit TV, one of the largest out-of-home video networks in North America. CBS 2 will provide local news, weather, sports and entertainment programming to Suburban Chicago Pace bus riders.
Starting this month, over 650,000 weekly Suburban Chicago Pace bus riders will be able to watch CBS 2's award-winning local programming as they commute to and from work. The Pace transit system covers 3,500 square miles of the Chicago suburbs including Lake, McHenry, Kane, Cook, DuPage and Will counties. Transit TV's wireless network will enable the programming to be updated throughout the day; ensuring riders receive the latest news, weather and sports.
"Transit TV's network offers us a unique way to expose our station's brand and promote our programming to as many people as possible," said Bruno Cohen, President and General Manager of CBS 2.
The partnership with Transit TV is another example of traditional media companies and advertisers utilizing out-of-home video environments to reach new audiences. News content provided by CBS 2 will be seen by Transit TV's young, urban audience daily during the weekly commute.
"The addition of local news content in Chicago expands our commitment to provide the Transit TV viewer with engaging, relevant and cutting edge programming," said Jeff Hartlieb Director of Content and Programming of Transit TV.
Transit TV's screens provide Chicago bus riders with 48 minutes of programming every hour. The partnership will see 5 minutes of the hourly content wheel provided by CBS 2.
For more information, please http://www.transitv.com.
Shawnelle Richie, CBS 2, (312) 899-2022
Jeff Hartlieb, Transit TV, (407) 226-0204
About CBS 2
CBS 2 puts the needs and concerns of its viewers first by providing news and information that is relevant and beneficial. Throughout the years, we have been committed to serving as advocates for our viewers working for individuals and the community as a whole. Our focus is to connect with viewers through high-quality reporting and investigations that make a difference.
About Transit TV
Transit TV's network of 9000 television screens can be seen on nearly 4000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee, creating one of the largest digital out-of-home networks in North America and the largest specifically targeting transit riders.
Transit TV enhances riders' journeys, while also providing Transit agencies with an additional revenue source and enabling advertisers to reach a previously untapped young audience.
Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B).