Mill Creek, Wash. (PRWEB) January 5, 2009
The Franchise Media Update Group in San Jose, California, reported that inquiries from entrepreneurs interested in buying a franchise opportunity are down nearly half.
Some experts believe the slowdown in franchise inquiries is a result of too many opportunities. The International Franchise Association (IFA) report that there are over 3,000 franchise businesses offering a business model.
"Franchises are carving themselves into categories and unlimited sub categories of specialty, creating mega competition," reports Samuel F. Hirschberg, President of Hirschberg Direct, a Direct Marketing firm that specializes in working with franchisors, master franchises and area developers.
"For example, the fitness category, a sub category within the health category, is made of the mega gym, 24 hour gym, men's only, women's only, personal training specific, over 50, under 14, even babies, on and on." With so many directions to go, the decision making process can be a daunting one for the potential franchise. Putting more pressure on the franchise model to provide the best possible opportunity.
But in today's economy, a business must be on their "A" game, consisting of effective marketing, sales, operations and administrative protocols. Hirschberg says "Marketing and sales are paramount to a healthy system, which is why our organization has provided a bailout program to help franchisors get back on track."
"Effective marketing and sales systems set a good example for the entire network. Not only do great methods bring in revenue to support the shareholders and the business model, but this flows to the franchisees, who are closely watching watching every move of the franchisor."
A reliable stream of new inquiries will lead to a steady stream of new franchise owners. "Franchise models must first monitor their efforts in order to establish baselines, and secondly locate new methods of acquisition for reliable and sustainable growth. This is a good practice for both the franchisor and the franchisee, which will make the entire network more valuable in the long run, proving objective insight into where the business originates and where the most profitable business is coming from."
To help franchise models get a better handle on their systems, Hirschberg Direct has made available a free special report, to bailout franchise models in search of growth. The 10-page information-rich report, The Franchisors Guide to Marketing: How to Sell More Products & Services to More People, More Often is available by going to http://www.hirschbergdirect.com or by calling 805-220-7800. The report includes a case study featuring common errors made by an advanced sales department, and how to avoid mistakes that could be costing your organization revenue.
About Hirschberg Direct
Samuel F. Hirschberg is the President of Hirschberg Direct, an international direct marketing company specializing in direct-response sales and marketing systems. The company, based in Mill Creek, Washington, tagged as the Entrepreneurs' Entrepreneur, has been developing marketing systems for nearly 15 years. The 10-page information-rich free special report; The Franchisors Guide to Marketing: How to Sell More Products & Services to More People, More Often, can be requested by going to http://www.hirschbergdirect.com or by calling 805-220-7800, PST.