Leading European Publishers Use MADS to Target 60M Mobile Consumers

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MADS, a technology leader in delivering highly targeted mobile advertising campaigns, announced today that more than 150 of Europe's largest new media publishing houses are now utilizing the MADS mobile advertising platform to ad-enable their mobile sites and successfully monetize their traffic. For the first time, advertisers and brands now have the ability to reach over 60 million European mobile consumers by utilizing one single, cross-country campaign order in the MADS campaign manager. The MADS mobile advertising network offers premium inventory and allows advertisers to target consumers who visit the sites and pages of premium publishers across 15 European countries.

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Mobile advertising is an innovative and exciting new channel that fits well with our target communication group. Mobile is a great complement to other media and we're able to achieve a high level of engagement around our brand.

MADS, a technology leader in delivering highly targeted mobile advertising campaigns, announced today that more than 150 of Europe's largest new media publishing houses including Gazzetta dello Sport (Italy), Telegraaf Media Group (Netherlands), TV4 (Sweden) and Aftenposten (Norway) are now utilizing the MADS mobile advertising platform to ad-enable their mobile sites and successfully monetize their traffic.

For the first time, advertisers and brands now have the ability to reach over 60 million European mobile consumers by utilizing one single, cross-country campaign order in the MADS campaign manager. The MADS mobile advertising network offers premium inventory and allows advertisers to target consumers who visit the sites and pages of premium publishers across 15 European countries. MADS' technology enables publishers, operators and advertisers to deploy highly personalized display or text ad campaigns across multiple mobile channels with more than 15 different demographic targeting variables.

"The world's leading brands trust and utilize the MADS platform because it enables them to reach a large, high quality mobile audience with up to 10 times the ROI of traditional online advertising," comments Ashu Mathura, CEO and founder of MADS. "MADS continues to grow from strength-to-strength due to our profound understanding of the mobile consumer, the creation of strategic partnerships with more than 100 global top-tier publishers and operators, and a history of successful campaign optimization via analytics for advertisers."

Adidas, Mercedes-Benz, Peugeot, Mini, H&M, British Airways, NIVEA, EA Games, Coca-Cola, M&Ms, Sony Ericsson, NOKIA, Samsung and MasterCard are among some of the blue-chip global brands currently utilizing MADS technology to reach mobile consumers. "We've conducted several mobile advertising campaigns with Adiento and MADS this year with tremendous results," states Cecilia Juhlin, Nordic Digital Marketing Manager at Adidas Sweden. "Mobile advertising is an innovative and exciting new channel that fits well with our target communication group. Mobile is a great complement to other media and we're able to achieve a high level of engagement around our brand."

About MADS
MADS enables advertisers around the world to reach exactly the right people at the right time with the right message - anywhere! MADS powers the full mobile advertising value chain, and enables operators, publishers and advertisers to deliver highly targeted and personalized campaigns to mobile consumers. MADS delivers a full suite of products including: MADS for Operators, to create, manage and monetize mobile inventory; MADS for Agencies, to plan, book and optimize campaigns; and MADS for Advertisers, to track real-time campaign performance analytics and reports. MADS unlocks powerful advertising opportunities for brands and creates new revenue streams for operators and publishers across all mobile channels including: mobile internet, SMS push/insert, MMS push/insert, mobile video, mobile games and applications, idle screen and ring back tones. MADS empowers advertisers to deploy dynamic, interactive, highly personalized mobile ads to consumers with the same confidence and control as online ads with significantly higher CTR. MADS is currently processing more than 300 million ad requests per month and is the mobile advertising platform of choice for more than 100 operators and publishers across 15 countries. MADS ad-enabled operators include among others, Vodafone Romania, Vodafone Hungary, Vodafone New Zealand and KPN Netherlands. MADS was founded in 2006 and is a privately held company based in Amsterdam. Visit http://www.mads.com to learn more.

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Mindy Hull
MADS
31 620 724 373
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Mindy Hull
MADS
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