Pontiflex Launches CPL University, A One-Stop Shop For Online Lead Generation Resources

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Cost-Per-Lead Resource Site Provides ROI Tools, Case Studies, Videos, News Updates and More

We've developed these best practices after working with clients in diverse industry sectors, like Reynolds Handi-Vac, Designer Linen Outlet, and Travel Nevada, as well as advertising agencies like True North, Mullen and RUF. We hope that marketers will find the CPL University useful.

Pontiflex, the industry's first open and transparent cost-per-lead (CPL) market, today announced the launch of the CPL University, an educational micro-site available on http://www.pontiflex.com. The CPL University offers online advertising professionals a wealth of data and tools for increasing marketing ROI.

Features include: case studies with Pontiflex customers, an ROI calculator for comparing advertising costs, a video demo of Pontiflex's AdLeads™ platform, editorial content on CPL's rising position in the advertising ecosystem, an online lead generation glossary, white papers and important news updates.

"We hope that the Pontiflex CPL University will help advertisers understand how CPL advertising can help them achieve their marketing goals," said Zephrin Lasker, CEO of Pontiflex. "These resources can enable marketers to improve returns on their advertising dollars, which is critical, especially in a tough economy."

Due to strong demand, Pontiflex will also be hosting multiple webinars explaining how everyone from Fortune 500 companies to SMBs can plan, setup and manage a successful CPL campaign. The sessions are scheduled as follows:

  • Session 1: How to: Start a new CPL Campaign

January 21, 2009, 1:00 p.m. - 2:00 p.m. EST
https://www2.gotomeeting.com/register/336150702/

  • Session 2: How to: Create and Upload new CPL Creative

February 18, 2009, 1:00 p.m. - 2:00 p.m. EST
https://www2.gotomeeting.com/register/726521380/

  • Session 3: How to: Follow-up on Leads

March 18, 2009, 1:00 p.m. - 2:00 p.m.
https://www2.gotomeeting.com/register/720376707/

At the CPL University, industry professionals can find resources and information on online lead generation and its emerging role in the online advertising ecosystem. A highlight is the ROI calculator, which is available for free download and was called out by MarketingSherpa as "genius in marketing." This tool provides an on-demand calculation of returns on online advertising purchased on CPM, CPC and CPL pricing models. Pontiflex has also provided case studies of three customers - Tripmela, care2.org and Hillclimb Media - each of which details the specific campaigns used to generate leads.

"We've developed these best practices after working with clients in diverse industry sectors, like Reynolds Handi-Vac, Designer Linen Outlet, and Travel Nevada, as well as advertising agencies like True North, Mullen and RUF. We hope that marketers will find the CPL University useful."

For more information, please visit http://www.pontiflex.com/university.

About Pontiflex

Pontiflex is the first open and transparent cost per lead (CPL) market. Advertisers connect to interested consumers through Pontiflex and pay only for brand-specific marketing leads, not just clicks or impressions that might never convert.

Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization. Because Pontiflex AdLeads is open, advertisers and publishers can use manage all of their campaigns (even those not generated through Pontiflex) for no charge. Because Pontiflex AdLeads is transparent, advertisers can optimize campaigns by mapping leads to their sources and increase returns even further.

Advertisers use Pontiflex to generate marketing leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts.

Pontiflex is proudly backed by New Atlantic Ventures and Greenhill SAVP. If you wish to find out more information, please call 1.888.877.3947

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Joe Ciarallo
Pontiflex
(646) 202-9772
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