Henderson, NV (PRWEB) January 5, 2009
A new white paper from Revedia discusses how the brands can close the gap on consumer during those last critical moments of the buying cycle. The focus is on how marketers can usher the consumer through the last leg of the transaction process to the point of sale.
The Revedia white paper discusses how responsibility for brand execution is often shared with the retailer who have feverishly spawned and reinvented clever merchandising and advertising strategies.
Retailers, on the other hand, have always understood that intimacy with the customer is rewarded and has always been their appanage. This explains in part why consumers remain committed to purchasing offline and now naturally turn to retailers' web sites as a trusted source of information early in the buying cycle. However retailers cannot sit back as the universe of commerce is shifting, and the terms of reference to the relationship-building with the consumer is shifting. They must ensure that the consumer will first visit their stores and come prepared, disposed and motivated to make a purchase.
The "Last Mile Challenge" is a must-read for marketers looking to successfully tailor marketing strategies and product development to this audience.
The insights highlighted will provide the foundation for web-to-store strategies. Topics discussed include:
- influencing shoppers
- retail media strategies
- multi-channel strategies
- online merchandising
- in-store interactivity
- social networking
"Vendors feverishly endeavor to "get closer to the cash register". They pour millions in product development, marketing, branding and advertising to create the perfect conditions for the consumer to connect with their brands." says Lawrence Johnson, CEO of Revedia. "However they are often denied the possibility of walking the buyer through the last stages of the buying cycle to close the transaction and, in the process, further validate product, marketing and branding assumptions and strategies".
Download the white paper to learn about the Multi Channel and Web to Store Third and Fourth Generation Strategies. The sixteen-page, free white paper "The Last Mile Challenge" is now available at http://www.revedia.com/blog/ and offers insightful tips about this successful Multi Channel and Web To Store strategy.
Revedia is the leader in the creation of successful interactive merchandising partnerships for retailers and brand owners. We offer a full service turnkey media and sales solution that enhance the way brands and products are marketed and sold online. We provide online consumers with a superior end user experience by combining video, audio, animations and text into dynamic rich media presentations. For more information about Revedia, contact us at 888-REVEDIA (888-738-3342) or visit us at http://www.revedia.com.