EPICUREN BABY Skin Care Debuts To Acclaim And Sizzling Sales

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EPICUREN BABY's luxuriously all-natural skin care for babies and toddlers to appear in 2009 SAG Award gift bag and receives the coveted Parent Tested Parent Approved (PTPA) Media Award. Manufactured under solar power and free of chemical ingredients, residues and fragrances, Epicuren Baby offers parents and their children the luxury of spa-quality skin care that goes beyond the green trend.

Embarking on parenthood and embracing environmentalism are significant lifestyle choices for actors today, making the SAG Awards a natural fit for our products

Epicuren Baby, the first all natural, actively healthy skin care line developed specifically for babies and toddlers, is thrilled to announce that the Baby Daily Lotion has been selected for the 2009 SAG Awards gift bags.

"Embarking on parenthood and embracing environmentalism are significant lifestyle choices for actors today, making the SAG Awards a natural fit for our products," said Kim Walls, creative developer of Epicuren Baby. "We have received wonderful feedback from celebrity moms and dads, such as Gretchen Mol, Matthew McConaughey and Mary Louise Parker, who are sharing the healthful benefits of Epicuren Baby products with their children and the planet."

In addition, Epicuren Baby proudly announces that its Baby Diaper Spray has won the prestigious Parent Tested Parent Approved (PTPA) Media Award. This tribute highlights the products' impressive initial performance in the market with more than 65 retail establishments nationwide placing orders within a month of launch.

"I created Epicuren Baby because I saw a need for all natural and actively healthy skin care for babies and toddlers, it's been a labor of love," said Walls. "Especially in these uncertain economic times, purchasing decisions are under a lot of scrutiny, which really puts into perspective the amazing response from mothers and retailers alike."

Developed exclusively from all-natural and certified organic ingredients, Epicuren Baby skin care is designed specifically for parents who want to know they are using only the finest and safest possible products for the health and care of their baby and planet. Manufactured under solar power and free of chemical ingredients, residues and fragrances, Epicuren Baby offers parents and their children the luxury of spa-quality skin care that goes beyond the green trend.

As the body's first line of defense against harmful elements, healthy skin is integral to the strength of the immune system, actively supporting the body's natural healing abilities. Epicuren Baby is the only line of skin care products created to support the developing skin of infants and toddlers. Choosing Epicuren Baby reduces exposure to the unnecessary and potentially harmful chemicals found in most personal care products, even those labeled for babies.

With exclusive episencialâ„¢ aromatherapy oil blends, Epicuren Baby's naturally luxurious skin care supports a lifetime of closeness and good habits with pure, gentle formulations. These products are designed to enhance the nurturing experiences shared with children by fully engaging the sensory pathways stimulated through basic grooming and the loving touch of baby massage.

Just in time for the holidays, Epicuren Baby products are now available for wholesalers to purchase at http://www.episencial.com and for retail sales at exclusive spas, children's boutiques and doctor's offices nationwide such as Fortunoff, Sparrow, The Peninsula Spa and Dr. Lancer of Beverly Hills. Developed for the specific skin care needs of infants, toddlers, and pregnancy, and featuring the splendid images of world-renown photographer Anne Geddes, the product line includes:

Baby Gift Set -- The Epicuren Baby Gift Set, created in association with Anne Geddes, includes the three essential products for every newborn. Nestled in a beautifully decorated and sturdy keepsake box is a 3-to-6 month supply of Epicuren Baby Daily Wash (5.4oz), Daily Lotion (5.4oz) and Diaper Spray (2.4oz) making this the perfect gift for new and expecting moms.

Baby Daily Wash -- The Daily Wash is an all-natural liquid, foaming cleanser designed to soothe and cleanse skin without irritating baby's eyes. Infused with our episencial blend of botanical oils to enhance the mother-baby bonding experience, Epicuren Baby Daily Wash features thyme oil to actively support the immune system with its natural antimicrobial qualities. Regular use of Baby Daily Wash discourages cradle cap and diaper rash, yet is suitable for all ages.

Baby Daily Lotion -- Safe and gentle for the most delicate skin, Epicuren Baby Daily Lotion includes protective ingredients that help strengthen baby's natural barrier and actively moisturize and nourish without leaving a greasy residue. Enhanced with our proprietary episencial aromatherapy blend, Daily Lotion leaves skin feeling soothed and promotes bonding between mother and baby.

Baby Zinc Spray - Winner of the PTPA award, this all-natural, soothing spray helps prevent skin irritation, such as diaper rash. Epicuren Baby Zinc Spray, comprised of 25 percent zinc oxide, provides a safe and gently effective barrier to help seal out the wetness and germs that cause chafing and irritation to the skin. This episencial aromatic oil blend includes thyme and tea tree for naturally effective antimicrobial and antifungal properties. Our easy, no-touch spray application minimizes mess for you and is more comfortable for your baby.

About Epicuren Baby:
Epicuren Baby is the first skin care company to meet the needs of skin in each stage of development for babies, toddlers and children under five. The mission of Epicuren Baby is to provide mothers and children with safe, actively healthy skin care products that protect and nurture skin.

The brainchild of Kim Walls, M.S. and second generation of the family that developed Epicuren anti-aging skin care, Epicuren Baby's clinically advanced formulas maintain and enhance the natural beauty and protective properties of skin for improved overall health. Designed to support skin's natural immune functions, the use of Epicuren Baby products prevents overexposure to environmental contaminants that may be responsible for common baby skin conditions.

Luxuriously all-natural, Epicuren Baby products are made with the highest quality, certified organic ingredients and are completely free of unhealthy chemical residues. Epicuren Baby products, infused with episencialâ„¢ aromatherapy oil blends, provide a skin care experience that promotes bonding, awakens the senses, and nurtures the soul with products that are healthier for skin, body and environment. For more information visit us online at: http://www.episencial.com and see our video at http://www.youtube.com/watch?v=eV2YbVo-lBo

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Editor's Note: The 2009 Screen Actors Guild award ceremony will be help Sunday, January 25, 2009 at the Los Angeles Shrine Exposition Center.

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