Seattle, WA (PRWEB) January 5, 2009
In most markets, major media outlets such as newsprint, TV, and radio are now more willing to negotiate rates due to drops in ad revenue. Regay Hildreth, National Media Buyer for Big Case Marketing, a marketing and consulting firm that specializes in marketing and case acceptance training for dentists performing dental implant treatment, states, "I've never seen so many major media players willing to negotiate their advertising rates as low as what we are seeing for our member dentists during this recession. The most successful doctors we work with are all buying air time and getting far more for their advertising dollars than at any time in modern marketing history. It's not unusual to see 15-20% reductions in price over just a year ago." For dentists seeking patients needing dental implants and reconstructive patients, TV and Radio marketing consistently works. However, most agencies, especially those without a practicing dentist involved, aren't familiar with the messages that reconstructive dental patients will respond to or be motivated by. In addition, if qualifying systems are not in place in the dental practice of the dentist who markets using radio or TV, issues frequently develop with the practicing seeing patients from dental marketing who aren't ready for treatment. The practices with well designed qualifying systems still report dental patients going forward with complex treatments like dental implants, sedation dentistry, and cosmetic dentistry. Dr. James McAnally, CEO of Big Case Marketing states, "Almost every week you are seeing the news about revenue issues in the media in the Wall Street Journal and the New York Times, then you look at your local situation and you see the same thing. In some markets, we're also seeing a vacuum develop with many dentists stopping their marketing. For the dentists who decide to market even more in those markets and take advantage of the price reductions, they will have a decided advantage that other dentists may not be able to overcome even when the economy improves." For more info go to http://www.BigCaseMarketing.com or call 1-206-601-6754.