Seattle, WA (PRWEB) January 5, 2009
The recession is having an impact on almost every type of business including many dentists. Dental associations and societies are struggling to find answers for their members to help keep their practices on sound financial footing and to offer applicable advice. Big Case Marketing (http://www.bigcasemarketing.com), the global leader in marketing for dentists, dental marketing for the dental office, and dental case presentation for large cases, sent the following open letter to all fifty state associations in an effort to help dentists in every state know about one bright spot that the rough economy has delivered to their door step and that they can take action on to help patients and to weather the recession.
Dear Executive Director,
We all know better times will be back and that fortunately recessions don't last. However, the weekly, if not daily, crisis that lurches through our field of vision keeps most of us on edge and makes it tougher to find the things that are especially positive in our local situations. If all that wasn't enough to keep your disposition a little less sunny, you're also likely hearing a steady refrain of horror stories from some of your members about how "down" their practices are compared to last year and asking the association (you!) for answers.
I wanted to take a moment today to freely share one piece of very positive information that can provide relief to a few of your members. You may use this information in any way you wish, if you deem it appropriate.
So what is this good news? Well, for any of your members who devote part of their overhead to external marketing (things like newspaper, yellow pages, etc.), right now is the time to renegotiate the rates they pay immediately. In ordinary times, I wouldn't waste 5 keystrokes or 2 sentences from a speaking podium on this topic simply because there was so little room to negotiate marketing expenses outside of a 5-15% maximum. However, as one would say in Oklahoma (my native state), "these ain't ordinary times."
Why is this message now appropriate for some of your members? Simply because my national media buyer and I are finding that in almost every region of the country the ability for dentists to renegotiate media costs for 20-40% less than a year ago--there just hasn't been a period like this on record for the past 45 years. While there are no magic bullet solutions to issues in the dental world, if one can adjust an expense item downward by that much and still get the same thing as before, it's a very wise activity; especially if the practice has less production than last year and needs cost reductions quickly.
By the way, your local media are not going to give away this 'secret' to your member dentists because they realize that most (even doctors extensively marketing) aren't aware that, for the moment, the rules have changed and that their rates are suddenly very negotiable.
Feel free to share this as you see fit. I expect nothing in return as it is provided as a clinician to help my fellow colleagues. Even if this information only benefits one of your members, it will have been time well spent today.
The open letter was intended to help dentists, specifically those who understand how important it is to market their practices in good economies and in recessions, to continue to maintain sound business structures and to continue to let the patients who need their services the most know about them.
For more info email info at bigcasemarketing dot com or call 1-206-601-6754.