Brian Ludvigsen Joins Schneider Optics as Manager of Sales and Marketing, Home Cinema

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Former ISCO USA Inc. president strengthens Schneider's position in home cinema.

I consider Schneider to be very fortunate to be able to draw upon the experience of such a capable ISCO executive as Brian Ludvigsen, as we expand our Home Cinema product lines. Having Brian join the Schneider staff is clear evidence of our commitment to bringing the best of both Schneider and ISCO to Home Cinema dealers, installers and consumers worldwide.

Schneider Optics, Inc., the well-known lens and professional filter manufacturer, has announced the appointment of Brian Ludvigsen as Sales and Marketing Manager, Home Cinema Products. This follows on the heels of the Schneider Group's acquisition of Gottingen, Germany-based ISCO Group in August 2008.

After providing two years of consulting services to ISCO Precision Optics GmbH, during which he helped direct their USA expansion, Mr. Ludvigsen served as president of ISCO USA Inc. until November 2008 to further develop the ISCO brand in the US Home Cinema market.
In announcing the hiring, Schneider Optics CEO Dwight Lindsey said "I consider Schneider to be very fortunate to be able to draw upon the experience of such a capable ISCO executive as Brian Ludvigsen, as we expand our Home Cinema product lines. Having Brian join the Schneider staff is clear evidence of our commitment to bringing the best of both Schneider and ISCO to Home Cinema dealers, installers and consumers worldwide."

Mr. Ludvigsen holds a Degree in International Affairs and German from the University of Georgia, and has also studied at the Paris-Lodron Universität Salzburg (Salzburg, Austria). He has served as a consultant for the German-American Chamber of Commerce (GACC South) Marketing and Consulting Services Department, in Atlanta, Georgia. Responsibilities included conducting market research, identifying and establishing relationships with potential partners and customers, and managing targeted market entry projects for German companies in the American market.

Commenting on his new position, Mr. Ludvigsen said, "I am delighted to become a part of Schneider Optics Inc. and look forward to contributing to the successes of their many dealers and installers who have come to recognize the superiority of both Schneider and ISCO home cinema products. I am especially excited about the new line of Schneider products we will introduce in 2009, as these will help reshape and improve the entire Home Cinema experience."

Among the new products being introduced are:

  •     Cine-Digitar XL Anamorphic lenses, for large projectors, large primary lenses, and short throw ratios.
  •     Cine-Digitar M Anamorphic lenses that fit a size and price point between the Cine Digitar 1.33x already available in 2008, and the new Cine Digitar 1.33x XL Anamorphic.
  •     Kino-Torsion M. A moderately priced solution for automatic motorized deployment of the Cine-Digitar M Anamorphic lens.

Adding these three new products to the Cine-Digitar Anamorphic 1.33x Lenses that set new standards in 2008, gives home cinema dealers and installers a wide range of unique solutions they can offer their customers. These products enable digital home theatre owners to achieve incredible full-screen Cinemascope (R) images and eliminate "letterboxing," the black bars that appear above and below the image when a 16:9 projector with a conventional lens projects a Cinemascope(R) movie.

Schneider Cine-Digitar Anamorphic Lenses can also be used to expand 4:3 images to a 16:9 aspect ratio. High-definition video that has been down-converted to standard-definition (with the squeeze option) can be projected at the original aspect ratio without distortion of the image's geometry.

Schneider offers three elegantly simple yet rugged solutions for deploying Cine-Digitar Anamorphic Lenses. The Kino-Torsion. Kino-Torsion M, and Kino-Linear deployment mechanisms are constructed for use in even the most demanding home theatre or corporate screening room applications. All feature adjustments for displacement, pitch, yaw and roll, for easy precision lens alignment. Automatic deployment is possible using a 12 volt trigger or contact closure.

Schneider Optics is a wholly-owned subsidiary of Germany's Schneider Kreuznach. It includes business units addressing the optical needs of a broad range of industries, including commercial cinema projection, home cinema projection, motion picture/television production, professional and consumer photography and industrial optics. The company has offices in New York and California and their products are manufactured and sold under the brand names Schneider, ISCO, B+W and Century.

For more information contact Schneider Optics, Inc., 7701 Haskell Avenue, Van Nuys, CA 91406 USA. TEL: +1 800 228-1254; FAX: +1 818 505-9865; info (at) schneideroptics.com or visit http://www.schneideroptics.com. To contact Brian Ludvigsen directly call +1 770 241-8810 or email BLudvigsen (at) schneideroptics.com

Cinemascope (R) is a registered trademark of 20th Century Fox Corporation

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