Since the digital signage industry is evolving so rapidly, Scala needed the ability to edit content on the fly so we can better educate the visitors to our website about the latest industry information
Exton, PA. (PRWEB) January 5, 2009
Scala, the leading provider of end-to-end solutions for the digital signage and advertising management markets, is pleased to announce some great news for 2009, the launch of its new market-centric website (http://www.scala.com) featuring Scala's new look and feel.
Scala's new website comes complete with a ground up re-architecture; giving the marketing team the ability to change content quickly and easily. "Since the digital signage industry is evolving so rapidly, Scala needed the ability to edit content on the fly so we can better educate the visitors to our website about the latest industry information," said Andrea Waldin, Vice President of Marketing.
The highlight of the new website is the Solutions Gallery where customer profiles are provided to visitors looking for examples of digital signage in a specific vertical market or application. The Solutions Gallery currently features digital signage customer stories in banking and financial, corporate communications, digital menu boards, education, entertainment, government, healthcare, hospitality, outdoor, retail, and transportation. This market-centric approach ensures that visitors to the Scala website can easily find relevant information, allowing them to make informed decisions about their digital signage projects.
Scala's new look and feel is displayed throughout the website. The new look focuses on using images and video as the best way to describe digital signage to those new to the industry. The new look and feel features clean white space and a focus on Scala's corporate colors of black, white, and red. This new look is being applied across all Scala materials including packaging, brochures, and, of course, our website.
"2009 is shaping up to be a great year for Scala and we're excited to see our new look, our website, and Release 4 of Scala5 coming together all at once. We're certainly putting our best foot forward in 2009," commented Andrea Waldin, Vice President of Marketing.
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.
©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.