Patent Awarded to Vortaloptics for Controllable Vertical Search Technology

Share Article

Vortaloptics Inc, a software developer, has obtained a patent for its vertical search software. Users can instantly edit multiple attributes of their search results, as well as add in data from advertisers, affiliates, sponsors and partners, thereby giving visitors a better user experience.

I wanted to create search engine software that could be controlled. The search engine that I wanted to embed into my websites and client websites needed a way to administer the results and change them so that they were more relevant for the site. So, I co-invented a controllable search algorithm.

Vortaloptics Inc. has obtained a patent for its vertical search software (http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=7440964.PN.&OS=PN/7440964&RS=PN/7440964). The premise of the search invention is a Software as a Service (SaaS) interface that gives users instant online control over search results, enabling specific keywords to be associated with specific URLs within a search database.

Though revolutionary in its design, the online user interface is simple to use and can be administered by anyone with a basic knowledge of the internet. Vortaloptics search software users can instantly edit multiple attributes of their search results, as well as incorporate data from advertisers, affiliates, sponsors and partners, thereby giving site visitors a better user experience.

Control was the main reason for developing the user-friendly software, but monetization was also a key consideration. A search advertising platform within the search engine software allows textual and rich media ads to be displayed within search results, providing a revenue outlet for clients. The advertising layer can be toggled on or off depending on the client's goals.

David Gosse, CEO of Vortaloptics (http://www.vortaloptics.com) and co-author of the patent, assigned the patent rights over to Vortaloptics shortly after it being officially awarded on October 21, 2008 by the U.S. Patent Office. He explains how a genuine need for controllable search engine software led to innovation: "I wanted to create search engine software that could be controlled. The search engine that I wanted to embed into my websites and client websites needed a way to administer the results and change them so that they were more relevant for the site. So, I co-invented a controllable search algorithm."

The unique control mechanism provides flexibility to customize each URL in a search database and thus, every keyword assigned to that website. Every URL in a search database can have over 125 customized keywords connected to the website, increasing the potential for that listing to be found by searchers. Every keyword is assigned a relative score which conveys the importance of each keyword.

Search results returned to users are prioritized based on relevancy (keyword match) and the total relative score of the search terms used to conduct the query. Additional relevancy and priority controls are provided via the administrative interface.

Vortaloptics supplies its web-based search engine software directly to clients and to several sales channels that serve vertical markets such as: multifamily (http://www.propertycentric.com), education (http://www.educatedsearch.com), radio (http://www.resultradio.com), TV (http://www.spotontv.com) and local search (http://www.wearenetwork.com).

About Vortaloptics: Vortaloptics is a software development company specializing in Software as a Service (SaaS) search solutions. Its custom built vertical search engines support the shift toward vertical and niche websites where users find more relevant information while giving websites the opportunity to customize their search results, improve their search visibility and monetize search listings. Vortaloptics is a privately-held corporation headquartered in Las Vegas, Nevada.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Gosse
Visit website