Ottawa, Canada (PRWEB) January 5, 2009
The Buzz and Bite Malaria Prevention Campaign has crossed the 50 countries threshold. Over 2,000 tapes and DVD's have been distributed around the world to broadcasters, non-governmental organizations, youth groups, universities, schools and hospitals.
Major users of the Buzz and Bite Malaria Prevention Campaign include the BUY-A-NET Malaria Prevention Group, UNICEF, the International Federation of the Red Cross, the Canadian Red Cross, NetsForLife, Canada Africa Community Health Alliance and UNESCO offices in several countries.
Responding to requests, Ghana, Jamaica, Madagascar, Mali, Morocco, Nigeria and Uganda have received the most DVDs for use. In addition, hundreds of DVDs have been distributed to schools in Ontario, Canada.
Countries as diverse as Angola and Botswana and Honduras are playing the malaria prevention campaign on national television. A radio station in Ghana became the first radio station in the world to use the material.
Firdaus Kharas, creator of the Buzz and Bite Malaria Prevention Campaign said: "I am very pleased to announce such a rapid take-up of the Buzz and Bite Campaign material in so many countries. I thank each of our users for their co-operation and I salute their efforts to save lives by preventing malaria infections."
In Africa, one child dies every 30 seconds from malaria. Each year, between 350 million and 500 million people are infected with malaria around the world. Even though malaria is preventable and treatable, it currently threatens over 40 per cent of the world's population. The majority of deaths from malaria are young children and pregnant women in sub-Saharan Africa. There is no vaccine against malaria; the best defence is prevention with the use of long-lasting insecticide treated bed nets.
The Buzz and Bite Malaria Prevention Campaign:
The Buzz and Bite Malaria Prevention Campaign is the creation of Canadian animation producer and director Firdaus Kharas, working with a team of skilled professionals. The series was launched in Ottawa and at the United Nations by Mr. Kharas in advance of the first World Malaria Day, April 25, 2008. The Buzz and Bite malaria prevention campaign consists of 30 animated Public Service Announcements (PSAs) or spots that provide to the viewer a variety of information about the transmission and prevention of malaria. In addition to the 30 spots created for malaria prevalent countries, two spots have been created to encourage non-malaria prevalent countries to buy long-lasting insecticide-treated bed-nets for malaria at-risk populations.
The PSAs are available to any television broadcaster, radio station, NGO, hospital, doctor, community group, university, school, educator or other user, anywhere in the world, free of charge. A comprehensive website, http://www.malariacampaign.ca, has been developed where copies of tapes and DVDs of The Buzz and Bite Campaign can be requested online. The Buzz and Bite malaria prevention campaign is currently available in 22 languages, from Afrikaans to Tagalog. In all, 662 PSAs have been already created. The campaign is strongly supported by Nobel Laureate Archbishop Desmond M. Tutu who has written an open letter which he calls "an impassioned plea" to use the material.
Firdaus Kharas has been publicly acknowledged as a "world renowned" director and producer of animation, film and television media. His current work focuses on creating various types of media to affect societal and individual behavioural change through mass communications. These media initiatives have a universal appeal in that they span many cultures and countries to better the human condition.
In the last three years, Mr. Kharas' media work has garnered 60 international awards. These include the Peabody, CINE Golden Eagle, Telly, Platinum Remi, Chris, Hugo, Golden Reel, Gold World Medal in New York and First Prize at the Chicago International Children's Festival.
Mr. Kharas, who is Ottawa-based, owns and operates Chocolate Moose Media Inc. Further information can be found at http://www.kharas.ca.
For additional information and interviews, please contact:
Tel: (1) 613-820-6121
E-mail: contact @ kharas.ca