New Relax The Back Location Opens In Northville, MI Country's Leading Back Care Retailer Offers Over 300 Specialty Products

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Relax The Back comes to Northville, MI area, bringing a unique combination of therapeutic solutions for back, neck and sleep problems in a one-stop setting.

We discovered Relax The Back was not a traditional store. It truly provides solutions for people with back and neck ailments. We were - and are - really inspired

Northville, MI residents can enjoy relief from back pain and sleep-related discomfort, thanks to the arrival here of a new Relax The Back specialty store, located at 17911 Haggerty Rd - in the Northville Village Shopping Center near REI, Barnes & Noble and PF Chang's.

Northville franchise owners, Anand Menon and Rajashree Natarajan, join 120-plus Relax The Back (http://www.relaxtheback.com) retail locations throughout North America. Like its successful counterparts around the country, the Northville Relax The Back will offer the widest range of innovative back, neck, and sleep-related products available. Relax The Back owners and their personnel also place a high priority on personalized service designed to meet the individual needs of every client.

Offerings include more than 300 unique products including ergonomic chairs, Tempur-Pedic mattresses and pillows, back and neck supports, massage chairs, and the highly prized Zero Gravity recliners which put users in a stress-free, neutral position for comfort and pain relief.

Commenting on the new business, Anand noted that it harnessed the couple's unique backgrounds: Anand is an engineer and his wife, Rajashree, is a practicing audiologist and hearing aid dealer with a passion for providing working solutions to her patients. "We discovered Relax The Back was not a traditional store. It truly provides solutions for people with back and neck ailments. We were - and are - really inspired," he said. In addition, Rajashree is a back pain sufferer herself: "So we understand the importance of finding true solutions for issues related to back problems." he said. "We like the business because it's a way to work for ourselves while helping people. That's a win-win."

Relax The Back was established as a one-stop provider of premier-quality health products and on-site expertise for people seeking relief from, and prevention of, back and neck pain. The company's diverse array of products appeals to consumers of virtually all ages and interests - from office workers hunched over their desks all day to seniors seeking comfortable mobility.

Stress, poor posture, old mattresses, long commutes, and poorly designed office chairs contribute heavily to the dramatic increase in back ailments. Consider these alarming stats from the Agency for Health Care Policy and Research, U.S. Dept. of Health and Human Services Government Guidelines (applying to the U.S. population only):

  •     80% of Americans will suffer from a significant episode of back pain at some time in their lives
  •     Among working age people in the US, 50% admit to back symptoms each year
  •     Back pain is the most common cause for disability in persons under age 45
  •     At any given time, one percent of the population is chronically disabled and another one percent is temporarily disabled due to back problems
  •     Back and neck pain is the #1 modern day epidemic that is non-life threatening

About Relax The Back:
Relax The Back is the leading back-care specialty store in the country. Based in Southern California, the company has more than 120 franchise locations throughout North America. Relax The Back offers an unparalleled selection of medically-endorsed, high-quality back/relaxation lifestyle products, including the popular Tempur-Pedic mattresses. Information about the company and its products can be found at http://www.relaxtheback.com.

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Anand Menon
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