Sharing Wisdom Found to Improve Quality of Life

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Want to Share More Wisdom in the New Year? Follow Don Cenobio on Twitter.

There cannot be tequila where there are no agaves!

According to findings from a recent survey commissioned by Sauza® Tres Generaciones®, a family of ultra-premium 100 percent agave tequilas, many Americans attribute the power, success and good fortune in their lives to the wisdom shared with them by others.

Among the 1,000 Americans (urban professionals between the ages of 28 and 35 with an annual income of $80,000 or more) surveyed, responses demonstrated that the sharing of wisdom directly impacts their lives positively in numerous ways, including:
-- Wisdom Breeds Success - 93% of respondents say that the wisdom they received has contributed to their success in life.
-- Listening = Money - Almost all respondents agree (94%) that today's successful people benefit from the wisdom of others. Additionally, four out of five say that those who listen to the wisdom of others earn a higher income.
-- Share Regularly - Nearly all (94%) say that someone has shared wisdom with them, and 90% have shared wisdom with someone else.
-- Sharing Over a Drink? - While most people (87% of those surveyed) consider sharing wisdom a responsibility, they feel it can be done in a variety of settings including over dinner or cocktail hour. When sharing over a drink, findings show wine, cocktails and premium sipping liquors, like tequila, were most favored by respondents.

To see additional results from this survey, visit, a blog created by Tres Generaciones to contemporize the lost art of sharing wisdom.

Sauza® Tres Generaciones®, a division of Beam Global Spirits & Wine, Inc. Fortune Brands, Inc. (NYSE:FO), a global leader in premium spirits, has a strong tradition and rich history of sharing knowledge from one generation to the next.

For example, when Don Cenobio Sauza - the founder of Sauza Tequila - began making his signature tequila more than 100 years ago, he had a sincere passion for the process and a strong sense of pride in his product. He shared this knowledge and pride with his son, Don Eladio Sauza, and grandson, Don Javier Sauza. Don Javier, who brought tequila into the modern era, exemplified his family's vision stating, "There cannot be tequila where there are no agaves!" This motto stands today to ensure the quality of the Sauza brand and its products.

The 80-proof Tres Generaciones line is available in 750ml, 375ml and 50 ml bottles. The 750ml bottle has a suggested retail price of $45.99, which varies by market.

About Sauza® Tequila
Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world's fastest-growing tequilas in the world. Sauza® Blanco and Sauza® Gold, Hornitos™, 100 Años™ and Tres Generaciones® create a portfolio of premium, super-premium and ultra-premium tequilas offering a variety of drinking experiences. For more information about Sauza tequila visit

About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit and

About This Survey
The findings above are from a survey fielded by Braun Research using an online panel of 1000 High Achievers, defined as Americans who are ages 28-35, live in the top 10 American DMAs and have a household income over $80,000 or more. The margin of error for the findings is +/-3%. The survey was field from 9/4/08-9/14/08.

Drink Responsibly.

Sauza® Tres Generaciones® Tequila, 40% alc./vol.
©2008 Sauza Tequila Import Company, Deerfield, IL


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Marty Finn
Zocalo Group
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