The Changing "Face" of Google

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The two hottest trends in online marketing in 2009 will be streaming video and SEO. Thanks to Google's new universal search algorithms, if a company has a video streaming their website it can easily be repurposed to stream from Google search results as well.

Throughout 2008, the marketing team at Intelerad, Inc (http://www.intelerad.com), an industry-leading PACS radiology provider for hospitals and medical centers, saw their website's video gallery of customer testimonials increase in popularity. The gallery, which launches from the home page of the company's website, started the year with an average of 100 viewers per month. Today, the company's video gallery generates more than 700 views per month and is the most popular link in the Intelerad website.

But Intelerad customers now sing the company's praises from a much larger stage -- the first page of Google and Yahoo search results. Potential customers who type the keywords "PACS Workstation for Hospitals" in Google's search field will see something in their organic search results which most have not seen before -- thumbnail images of Intelerad customers which launch corresponding videos when clicked.    

Vmatrix, Inc (http://www.vmatrix.com) Intelerad's video marketing and video SEO partner combined their Vgallery TM and Vsearch TM platforms into one powerful tool that helps customers tell their story with video, both from their website and from the highest possible ranking on Google and Yahoo search results.

Vmatrix, Inc. has recently partnered with WSI Logix (http://www.wsilogix.com) in Phoenix, AZ to provide full service Internet Marketing solutions and video SEO to companies in Arizona. "Our partnership with Vmatrix, Inc. allows WSI Logix to offer our clients a competitive advantage in the Search Marketing world. We believe this technology will change the face of internet marketing over the next 18 months," said Scott Robbins, President and Senior Strategist at WSI Logix.

Robbins is, in fact, the only search marketing consultant in the Phoenix market with a video and thumbnail image link to his video on the first page of Google. Phoenix residents who type "Phoenix Internet Marketing Firm" in Google's search field will see Robbins face and a link to his video appear on the first page of Google search results. No other consultant in Phoenix can make this claim. Robbins is the first of many Phoenix business owners who will see their face and their video appear on Google's first page in 2009.

"Video is changing the rules of both website marketing and SEO," said Robbins. "Because of the spidering nature of Google's new algorithms, the company that moves quickly to load their website with high quality videos has a chance to dominate their local search marketing efforts and their competitors for months or years to come."

According to the most recent stats from comScore, Inc., more people are watching video online than conducting searches. In October 2008, 12.6 total billion searches were made -- as compared to 13.5 billion videos viewed. "Video is now a standard, an expectation." Says Michael Boland, Senior analyst for the Kelsey Group, who presented this data at the Search Engine Strategies Chicago conference. This trend compliments the findings of a separate survey by PermissionTV, which concluded that 2 out of 3 business owners regard online video as a primary focus of their 2009 digital marketing campaigns -- higher than every other category, including social media and search. These two trends, coupled with Google's recent integration of video thumbnails to general search results, have created a strong argument that companies should produce even more video content in 2009.

About Vmatrix
Vmatrix, Inc. is a technology-driven provider of award-winning video advertising and video SEO solutions for businesses. The company has developed an innovative platform for quickly and easily creating and optimizing the most affordable and effective online video ads through the Vmatrix distribution platform. Its intuitive online applications enable a range of video solutions that meet the needs and budgets of business owners, supported by a global network of professional videographers and internet marketing consultants. Founded in 2002, Vmatrix is a privately-held corporation headquartered in Manhattan Beach, California, with additional locations in Phoenix, AZ, Charlotte, NC, Miami, FL., New York, NY, Bombay, India and Manila, Philipines.

About WSI Logix
WSI Logix is based in Scottsdale, AZ and provides internet marketing services to small to medium sized business clients throughout the greater Phoenix area. We have worked with some of the best companies in Arizona and continue to look for new ways to improve our service to this dynamic market. WSI Logix is committed to improving the profitability of its customers through the use of leading-edge Internet technologies. As more businesses join the struggle to harness the Internet's potential for business growth and success, WSI Logix is ready to effectively serve their needs with affordable Internet Marketing and innovative website solutions. Our ability to harness the power of the Vmatrix platform gives our clients a competitive advantage that cannot be offered by any other company local or national internet marketing firm.

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Scott Robbins
WSI Logix
(602) 283-3550
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