Mary Bennett Joins Loyal Ears

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Appointed DOS of YourNews.com Division

YourNews.com is a platform that gives radio a powerful tool to move dollars from failing print operations to this new model that has been in development for more than eight years.

Mary Bennett, former executive Vice President/Marketing for the RAB, will join Loyal Ears as Director of Sales as the company rolls out YourNews (http://www.YourNews.com) designed to move newspaper dollars to radio.

Bennett has been a constant fixture on the "20 Most Powerful Women in Radio" list and is an industry leader helping bring many innovations to radio including the RAB's Radio Ad Lab (RAEL). RAEL is credited with improving radio's image with agencies and buyers.

In making the announcement, Loyal Ears COO Jimmy Risk said, "Mary has always been a tireless advocate for radio. Bringing this new and huge revenue stream to radio fits her skill set at a time when our industry needs the boost. Her vision and energy is a perfect fit with our team of change agents."

Bennett said the timing of the YourNews product roll-out is perfect for radio. "Our industry has never been in a better position to eclipse newspaper as the dominant local vehicle for ad dollars." Bennett went on to say, "YourNews.com is a platform that gives radio a powerful tool to move dollars from failing print operations to this new model that has been in development for more than eight years."

YourNews.com is an on-line news aggregation platform that parses each market in the nation by zip code. This new and powerful ZIPTARGET(SM) technology can offer radio clusters the ability to replace newspaper in any given market and targets ads and editions by zip code.

Risk brings Bennett Consulting Services aboard on the heels of announcing long-time radio interactive innovator Glen Gardner was joining the company as a partner. "We now have the team in place to help radio move against newspaper in every zip code in the country. Every edition is already built and waiting to be populated by advertisers eager to move those dollars to a platform that uses Google-like prices to deliver results as newspaper's pricing model is imploding," Risk said.

Bennett said, "We are interviewing potential partners in every market in the country for this product right now. Times of great economic challenge are also times when great fortunes are shifted. We want to make sure that our radio partners are on the right side of that shift."

Sensitive to radio's cash situation, Bennett said "Loyal Ears is employing a new pricing model for this technology. Those selected as local market exclusive partners in this venture will in effect be given the platform in exchange for a percentage of sales. There is virtually no risk up front because YourNews.com has assumed all the R&D cost to build-out your market. As a result, we are choosing partners who have a real desire to make their move against print right now. Each zip code for your market is already built and paid for, the only question now is, 'Who will scoop up the dollars?'"

Loyal Ears will provide smart phone access for YourNews users. For more information or to schedule a meeting about YourNews.com in your market, contact Mary Bennett at Mary@ LoyalEars.com or 248-808-3645.

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JAMES RISK
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