Tampa, FL (PRWEB) January 5, 2009
Even in these uncertain financial times, some people still continue to make a very good trade. You may not know exactly who they are, but employees working in investment houses and boiler rooms all over the world are laughing all the way to the bank at the expense of investors who are fooled -- and pressured -- into thinking that they are making a wise decision over the phone.
But now the time for a consumer fight-back has begun with the launch of Dial & Smile, a new e-book by author Taylor Smith that is being launched in January 2009. It essentially provides an exposé of the boiler room and investment house industry through familiarising readers with what they are, how they work, the tactics they employ and how to get the upper hand when dealing with them.
It is aimed at readers who are either curious as to the exact nature of all the cold calls that they have been receiving and want to find out more, or who have already been cajoled into giving up some of their hard-earned cash in a dodgy investment deal and want to find out how they can avoid the same fate in the future.
Author Taylor Smith says: "There are simply too many people out there falling victim to this practice, so it's about time the tables are turned. Hopefully with this book the public will be able to understand how the whole scheme works and will be able to make more informed decisions in the future."
As well as examining the roles of telephone qualifiers and account brokers and how they try to get you to respond positively to their calls, the book also provides a number of useful scripts that you can expect to hear on the other side of the phone, examining both one and two-call pitches in detail and showing how they get results. As well as this, it provides examples of common answers to questions and how the sellers manage to get around answering the customer's genuine concerns, all of which will allow buyers to avoid the pitfalls that they could potentially face.
Other areas such as 'Brush Asides' and 'Strokes' -- the verbal tricks and techniques that the sellers use to get around the awkward questions that potential clients quite rightly raise -- are examined, as well as detailed guides to the various stages of the process, including the follow-up procedure and where these companies really make their money.
Essentially, the book will provide the reader with an arsenal of information to avoid ever having to fall into the traps that are so skilfully prepared by boiler rooms and investment houses, and it is sure to be a big hit in the current economic environment.
Dial and Smile is only available online, and will go on sale in January 2009 for $75.00.
For further information visit: http://www.dialandsmileinternational.com.
Taylor Smith can be contacted at dialandsmileinternational at gmail dot com.
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