Parsippany, NJ (PRWEB) January 5, 2009
According to a new T3i Group research report, global manufacturer revenues from enterprise unified messaging (UM) and voicemail systems reached $604M for the first half of 2008, which was 17% above the same period a year earlier. UM revenues grew 59% over 1H07 to $256M, or 42% of total enterprise messaging system revenues.
Total global mailbox shipments grew approximately 30% in this same period while unified messaging shipments increased by 81%. All regions experienced shipment increases, with the largest being over 50% in EMEA (Europe, Middle East, Africa) and 40% in APAC (Asia Pacific). As a result, North America and CALA (Caribbean and Latin America) lost relative share. A portion of this increase in mailboxes and associated revenue was due to specific inclusion of Microsoft's Exchange Server 2007 Unified Messaging shipments, as well as new promotions and effective bundling of messaging with telephony shipments by major manufacturers. Without inclusion of Microsoft shipments, the decline in North America market share would have been much greater. Other improvements in research methodology and analysis also influenced the final results and growth rates.
Overall, mailbox shipments grew faster than revenues due to significant gains by manufacturers offering lower than average prices, aggressive discounting and free UM mailboxes with new systems. "As markets mature and the global economy slows, cost effective bundling of messaging capabilities with telephony and other products is emerging as a key strategy to maintain sales momentum," said Ken Dolsky, ICA Senior Program Director at T3i Group.
Nortel led all manufacturers in global shipments, followed by Avaya and Cisco. At its current growth rate, Cisco will overtake Avaya in mailbox shipments by the end of 2008.
In the fourth quarter of 2008, T3i Group conducted primary research with its panel of enterprise decision makers to estimate both the volume of Microsoft UM mailboxes shipped in 1H08, as well as to gather information on the decision factors surrounding the selection of Microsoft for UM. A separate analysis of the Microsoft customer decision factors was developed for T3i Group clients. Microsoft Exchange Server 2007 UM received good grades in overall value, ease of implementation and user friendliness.
About the InfoTrack for Converged Applications Program
InfoTrack for Converged Applications (ICA) is a continuous market intelligence program that tracks business voice mail and unified messaging mailboxes/seats and systems, contact center traditional and IP agent seats and systems, revenues, and market share globally. ICA databases and models are used to track, analyze and forecast shipments, installed base, market share, revenues by size and technology, pricing and industry trends. For more information about the ICA program, please visit http://www.telecomweb.com/marketresearch/enterprisecomm/ICA/ or Ken Dolsky, kdolsky at t3igroup dot com or 973-602-0149.
About T3i Group LLC
T3i Group LLC provides market research, data, analysis, and consulting and advisory services to the telecommunications industry. It has clients in 46 countries and conducts its business through four operating units: InfoTrack publishes reports that analyze shipment, revenue, market share and other pertinent data of importance to telecommunications equipment manufacturers; TelecomTactics maintains a database of the features and functionality of major telephony systems; Tarifica maintains a database of pricing-related information covering 400 telecommunications carriers operating in 130 countries; and TelecomWeb (http://www.t3igroup.com) is a content provider with an editorial staff that authors and posts telecommunications-industry news stories every business day. The site also serves as T3i Group's primary delivery mechanism for distributing its reports, analyses and data to subscribers.
T3i Group LLC is headquartered in Parsippany, NJ, with additional offices in New York City, London, England and Cherry Hill, NJ.
Press Contact: Debra Baker, 301-905-7703 or dbaker at t3igroup dot com
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