London, UK (PRWEB) January 6, 2009
Leading French online bingo news and information website BingoNews.fr has entered a marketing agreement with Media Poets, a London-based media consultancy. Media Poets will oversee BingoNews.fr ad sales, customer relationship management and search engine marketing while BingoNews.fr continues to provide French online bingo players with the latest bingo news, sites and promotions.
"Over the last 6 months, we have seen significant growth in site traffic and newsletter subscriptions," said Stéphane Faure, founder of BingoNews.fr. "We have now reached a stage where we need to team up with an established eGaming specialist and we are extremely pleased that we have found that partner in Media Poets. The French online bingo industry is taking great strides at the moment and this partnership allows us to leverage both companies' expertise into the market."
Due to the French government's shortcomings in setting up a regulatory body for remote betting, it seems unlikely that the French online gaming market will be fully open to foreign operators before 2010. In the absence of a legal framework for online gaming, BingoNews.fr thrives on the back of increased interest in online bingo and provides operators with access to a large pool of players unavailable through other marketing channels.
"We are excited to pioneer a new market," said David Martin, Marketing Director of Media Poets Ltd. "Online bingo has really taken off in the UK over the last 3 years and we are looking forward to applying our know-how in the French market. We trust that our gaming experience will enable BingoNews.fr to further strengthen their position as the leading French online bingo website and also monetise their large player database."
About BingoNews.fr and Media Poets Ltd:
BingoNews.fr was launched in July 2008 to provide French online bingo players with the latest news on site launches, promotions and bingo jackpots. Media Poets specialises in search engine and affiliate marketing, customer relationship management and media planning for the eGaming industry.
Media Poets Ltd