TravelChannel.com Selects New York City Office of Razorfish as Interactive Partner
Razorfish to refocus Travel Channel's website.
New York, NY (PRWEB) January 5, 2009 -- Razorfish™, one of the largest interactive marketing companies in the world and one of the largest buyers of digital advertising space, today announced it has been selected as the interactive partner for TravelChannel.com, the website for the Travel Channel, the only television network devoted exclusively to travel entertainment.
"We are extremely excited to add the Travel Channel to our Media and Entertainment Practice and deliver best-of-class digital experiences tied to their on-air personalities," said Lori Goldberg, client partner at the New York City office of Razorfish. The agency's clients include leading brands such as Condé Nast Publications, Starwood Hotels, XM Radio and Terra Networks.
In a collaborative effort to revamp TravelChannel.com, Razorfish will refocus the website while delivering a state-of-the art-interactive experience for all visitors. Razorfish plans to create a sense of consistency and ease of navigation, highlight television extensions, and promote the recent incorporation of interactive offerings on TravelChannel.com.
About Razorfish:
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and is also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients--many of them served in multiple markets--include Carnival Cruise Lines, Coors Brewing Company, Levi's, McDonald's and Starwood Hotels. Visit http://www.razorfish.com for more information.
About Travel Channel:
Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in more than 91 million U.S. cable homes; Travel Channel HD™, the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO™; World Hum (worldhum.com), a leading online travel blog; and FlightDeck™, an innovative content-sharing and advertising network for online publishers and advertisers.
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