SnowJam Ski & Snowboard Expos Launch "SnowJam Preferred Card" Membership Program for 2008-09 Season

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With $15 membership fee, members get two free, unrestricted lift tickets, one to Snow Valley and another to Mt. Baldy. Members can also use their SnowJam Preferred Card to get half-price lift tickets all season at Mt. Baldy.

SnowJam, longtime producers of major annual consumer expos for snow skiers and snowboarders, have announced a new membership program for Southern California snow sports enthusiasts.

The "SnowJam Preferred Card" costs only $15, but the benefits enjoyed by members include two free lift tickets to Southern California resorts Snow Valley and Mt. Baldy, a value of more than $120. Members can also show their card throughout the 2008-09 winter season at Mt. Baldy to get lift tickets at half price.

"We have tens of thousands of skiers and snowboarders at our shows every year," said Ron Parent, President of Mammoth Promotions, which produces SnowJam in San Diego and Las Vegas each November, as well as the annual Ski & Snowboard MegaSales in San Diego and Portland. "Both these 'hidden gem' resorts, Snow Valley and Mt. Baldy, came to us before this season looking for a way to lure our customers up to their mountains. There's no better way than offering free unrestricted lift tickets, meaning they're good any day including weekends and holidays, to get skiers and snowboarders excited about coming to your resort."

Furthermore, SnowJam Preferred Cardholders can take an additional $10 off any snowboard or pair of skis at the San Diego Ski & Snowboard MegaSale, returning January 15-17 to the Del Mar Fairgrounds. Those who spend $50 or more at the MegaSale will also receive a free Snow Valley lift ticket, according to Parent.

"The SnowJam Preferred Card is available to anyone, not just attendees of our events," noted Parent. "All you do is log on to http://snowjamshow.com/preferred_card_home.htm and follow a few steps. Then the card and the free lift tickets arrive in your mailbox a few days later."

"Little did we know when we set up this new program that this season would kick off with one of the heaviest series of snowstorms in Southern California history," commented Parent. "The sooner that skiers and snowboarders sign up for their SnowJam Preferred Card, the sooner they can be hitting the slopes for free and half-price. Plus we will be adding more benefits for cardholders and announcing them throughout the season."

About SnowJam and Mammoth Promotions:
SnowJam Ski & Snowboard Expos have taken place each November in San Diego since 1997 and in Las Vegas since 2006. The Ski & Snowboard MegaSale has occurred annually in San Diego since the 2001-02 season and in Portland OR since the 2002-03 season. The company specializes in securing discount deals from mountain resorts and vendors of ski and snowboard equipment, and aggressively marketing those products and travel packages to skiers and snowboarders in its target markets. All of the Mammoth Promotions shows and programs have grown rapidly after their inception.

Media Contact:
Tim Hackett, 619-540-4310

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