Atlanta, GA (PRWEB) January 7, 2009
As business professionals look wearily at these trying and competitive times, they are asking themselves the same questions - How do I differentiate myself to stand out from the crowd? How do I take control of my career? A new Atlanta-based consulting company, Brand YOU Consulting, helps individuals answer these and more questions centered on improving their professional identities and shaping their personal brands.
Combining years of leadership, brand marketing and strategy consulting experience, Brand YOU Consulting recently launched to help professionals think strategically about how to best position themselves and their skills. Partnering with individual professionals and established organizations, Brand YOU Consulting offers personalized coaching and engaging workshops sessions that help clients develop professionally and understand the importance of branding in charting their professional course.
"Many people have a vision for how they want to be perceived professionally, but few understand how to make that vision a reality," said Shayna Gaspard, president of Brand YOU Consulting. "What we do is help clients understand that managing their brands is not a passive activity. It starts with first understanding their unique value, what they bring to the table. Then, based on that awareness, they can better manage the expectations and perceptions of others around them. There is power in that. And with that power, professionals can exhibit their full potential and succeed in new and exciting ways."
While providing targeted services such as vocational assessments, resume writing and interview preparation, Brand YOU Consulting's differentiated value comes through this distinctive model, The ADEPTTM Process, which empowers clients to both strategically and tactically shape their professional identity for advancement and fulfillment. For more information, please visit http://www.brandYOUconsulting.com and allow Brand YOU Consulting help you 'become the best YOU' that you can.