KARHU Unveils Spring 2009 Line

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Legendary Footwear Brand, KARHU, Unveils Spring 2009 Footwear New Line of Sneakers Offers Natural Ride and Feel that Gets You Running Farther, Faster and Stronger

Each model was created to address the needs of different types of runners.

This spring, Finland's legendary running brand KARHU, unveils the new Spring 2009 line of running footwear. A well-known European brand, KARHU arrives in the US to deliver a Natural Ride and Feel™ powered by its patented Fulcrum™ technology to the specialty running industry. With a limited edition collection honoring Finland and four new models for women and men, KARHU delivers a collection to suit every runner's needs.

KARHU, meaning "bear" in Finnish, was born on the track in 1916 first developing javelins, discusses and the first removable running spike. In the following years, footwear claimed the spotlight as Olympians sported the trademark three-stripe logo (later sold to adidas for a two bottles of quality scotch), on the track and on the podium. Well-known throughout Europe, the brand is now breaking into the North American Market with their authentically inspired, high performance sneakers. With a rich history and their trademark Fulcrum technology, these shoes separate themselves from the pack.

"KARHU is the last of the truly authentic athletic brands," said Jay Duke, KARHU President. "In the past, KARHU's history hadn't been managed properly. Our team in the states is focused on positioning KARHU as we are known in Europe; As a legendary brand that is a pioneer in running footwear. We are confident that our rich history and patented FULCRUM technology, which emphasizes heel to toe efficiency and a natural ride and feel, will give us an edge in the running shoe market and set us apart from other European footwear giants."

The all-new Spring 2009 models in the Stability and Neutral categories promote a Natural Ride and Feel™ for all running types. All models are inspired by Finnish design and are engineered with the patented Fulcrum technology. KARHU's Fulcrum technology promotes the foot's natural abilities in three fluid movements through the phases of the gait cycle. This Fulcrum-enhanced transition reduces wasteful vertical forces and promotes an efficient gait cycle creating the 'Natural Ride' feel.

"Each model was created to address the needs of different types of runners." Said Huub Valkenberg, KARHU CEO. "Runner's requirements can vary hugely depending on whether they are looking for speed, stability or comfort. Although each shoe is made with our signature Fulcrum technology, we have developed two collections to address these individual needs: The neutral collection offers lighter weight shoes designed for people who don't want a lot of bulk and the Stability collection is designed or people who need more support and cushioning."

The Stability Collection showcases a new asymmetrically engineered support Fulcrum midsole and midfoot plate integrated to naturally guide the foot to neutral and provide torsional stability. This collection is led by the STRONG fulcrum_RIDE delivering a high-end performance stability ride with an advanced and lightweight carbon fiber plate, while the STABLE fulcrum_RIDE is built for everyday use and delivers great stability with a Hytrel plate (a highly engineered plastic) and the new stability midsole fulcrum. Additionally, all stability models feature the new M-TREAD outsole, inspired by the legendary originals of the 1980s.

The Neutral Collection showcases a symmetrically engineered neutral fulcrum midsole for efficient running and biomechanics. This collection is led by the FAST fulcrum_RIDE, a performance shoe powered by a lightweight fulcrum that allows the runner to run with less effort and weight and the FLUID fulcrum_RIDE, built for runners seeking additional cushioning features while still promoting an efficient heel-to-toe transition.

Spring 2009 models retail from $109.99- $139.99.

Born in 1916, KARHU is Finland's legendary running brand. Meaning "bear" in Finnish, KARHU has an authentic heritage in running and a deep connection to the outdoors. KARHU follows the Finnish principles of design simplicity and running purity in providing technical running and outdoor gear for nearly 100 years. KARHU shoes have been worn on the feet of some of the greatest Finnish runners, including Boston Marathon champion Olavi Suomalainen, and Paavo Nurmi, giving rise to the Flying Finns. Engineering innovative product that promotes a "Natural Ride and Feel"™ through the patented Fulcrum™ technology, KARHU footwear products are sold globally by specialty retailers. KARHU is owned by KARHU Holding B.V. and designs, markets and distributes KARHU branded products. For more information about KARHU, visit http://www.karhu.com.

Margaret Jackson
mjackson (at) cerconebrown.com
617.248.0680 x11


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Margaret Jackson
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