DemandROMI Launches 2009 Marketing ROI Workshop Calendar to Help Marketers Win During the Economic Downturn

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DemandROMI launches its 2009 workshop series to help marketers drive increasing revenue, profit and share through improved decision-making. The workshops are available across 17 cities throughout the US from February through March. Sessions are available separately for consumer and B2B marketers to make certain that each marketer will receive the most from these critical sessions.

DemandROMI, a provider of marketing ROI training and consulting services to help marketers improve their marketing effectiveness to drive more revenue, profit and share, launches a series of thirty four (34) half-day workshops throughout the United States. Through these workshops, participants will learn key concepts about measuring ROI in order to make significantly better strategic and tactical marketing decisions.

The workshops are geared for Consumer marketers in the morning session (8:30AM to 12:00PM) and Business-to-Business marketers in the afternoon (1:30PM to 5:00PM). Key concepts to be discussed include:

Direct response measurement
Marketing mix modeling
Strategic marketing simulation

As a result of the session each participant will be able to:

1) Learn how to improve your marketing mix to drive increased revenue, profit and market share
2) Master essential marketing ROI tactics
3) Leverage real case studies to build your own marketing effectiveness culture
4) Determine the ROI and effectiveness across your entire marketing mix
5) Learn the latest techniques to optimize your marketing mix for launching new products
6) Identify the type and quality of data you need to improve marketing results and support better decision-making

The workshops will be hosted in the following cities on the following dates:

Atlanta, GA Feb. 3
Miami, FL Feb. 18
Washington, DC Feb. 19
Philadelphia, PA Feb. 20
New York, NY Feb. 24
Newark, NJ Feb. 25
Boston, MA Feb. 26
Chicago, IL Mar. 2
Toronto, ON Mar. 3
Denver, CO Mar. 4
Dallas, TX Mar. 5
Houston, TX Mar. 6
Las Vegas, NV Mar. 16
Los Angeles, CA Mar. 17
San Francisco, CA Mar. 18
Portland, OR Mar. 19
Seattle, WA Mar. 20

The cost for the workshop is $139.00. Discounts are available for members of a number of partner marketing organizations, such as the AMA, BMA, DMA and the IABC. Further discounts are available for students and job seekers.

Please go to for complete details.

Each participant will receive a free copy of the presenters' latest book, Marketing Calculator: Measuring and managing your return on marketing investment.

With more than 20 years of hands-on marketing experience, Guy R. Powell is recognized internationally as an expert on the subject of marketing, marketing effectiveness, marketing ROI and ROMI. He has presented to and trained thousands of senior marketers, representing a combined total of over $1 trillion in marketing spend. In 2003, he authored Return on Marketing Investment: Demand More from Your Marketing and Sales Investments (, an ideal book for B2B marketers. His new book, Marketing Calculator: Measuring and managing your return on marketing investment ( represents much of the content from numerous case studies much of which will be presented during the training sessions.

About DemandROMI
DemandROMI provides strategic marketing consulting and training services. Our team helps marketers improve the way they view their marketing activities so they can prove and improve their marketing effectiveness. For more information on DemandROMI and our services, visit For our blog, providing insight on a wide range of topics combining strategy and tactics to deliver improved marketing effectiveness, please visit .


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