Damon Crowhurst Joins Scala as Director, Business Development & Services, EMEA

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Scala announces the appointment of Damon Crowhurst to the role of Director, Business Development & Services, EMEA.

Damon has a comprehensive background in digital signage software technology and services, with significant experience in market development, project structuring, management and delivery.

Scala, the leading provider of end-to-end solutions for the digital signage and advertising management markets, today announced the appointment of Damon Crowhurst to the role of Director, Business Development & Services, EMEA.

"We welcome Damon Crowhurst to our team," states Oscar Elizaga, Scala Vice President, EMEA. "Damon has a comprehensive background in digital signage software technology and services, with significant experience in market development, project structuring, management and delivery."

Mr. Crowhurst's successful career includes recognized companies such as AMX, where he held the Market Development Director position for the Inspired Signage product; as well as the UK Sales Director position for Interceptor, Inc. In addition, Mr. Crowhurst was an original member of the Interactive Advertising team responsible for the development of the Interactive Advertising proposition for the NTL Cable TV product offering (now Virgin Media). His responsibilities included the technical specification of the proposition, and its introduction and delivery to the wider advertising market. Additional roles in his time at NTL included management of the Ad Sales agency (24/7) for all ad sales on the ntlworld.com portal and Strategic Partner Manager for cross platform content partners such as British Airways, Thomas Cook and others.

"Damon has a background in both digital signage and advertising management, and that aligns well with Scala's incorporation of Ad Manager with our digital signage platform. Scala is uniquely positioned to become the leading technology foundation for both digital signage and advertising management and Damon comes on board at this critical juncture. We are confident his leadership will rapidly contribute to expanding our presence in key markets by enhancing Scala's capabilities to power advertising-based networks, enable ad aggregation initiatives plus our advanced SaaS infrastructure and service offerings," complements Elizaga.

About Scala:
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, allowing customers to create, manage and distribute both traditional and digital signage via one software platform. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive touch-screens and kiosks, etc. Scala pioneered the digital signage industry and today drives over 70,000 screens worldwide; more screens than all competitors combined. The company's digital signage platform customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. The company's advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and many more. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, The Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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RICHARD TRASK

Oscar Elizaga
Scala BV
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