MGM Grand at Foxwoods Debuts Casino Social Network to Enhance Customer Experience

Leading Social Network Platform Vendor, Sparta Social Networks, Creates Compelling On-Line Experience for Customers of Southeastern Connecticut's Newest Destination

MGM Grand at Foxwoods took their first foray into social media and wanted a partner with deep domain expertise and whose enterprise social network software could adapt and shape to their needs as their social strategy evolved. They did not want to be constrained by a rigid framework

Mashantucket, CT (PRWEB) January 7, 2009 -- MGM Grand at Foxwoods launches its new social network today at http://connect.mgmatfoxwoods.com to bolster its customers' casino experience. Designed by some of the best in the industry, its purpose is to bring patrons of the resort together, to connect players to their favorite games, locations, interests, clubs and restaurants, and to educate and entertain with gambling tips and exclusive information about the casino.

Sparta Social Networks Logo

For MGM Grand at Foxwoods, it provides an additional, critical function: the opportunity to gain insights into both what products and services resonate positively with its clientele and what can be improved to deliver a superior guest experience.

Stated Gillian Murphy, Senior Vice President and General Manager of the MGM Grand at Foxwoods, "By having a social networking presence, we have the chance to interact with our users in a novel format and gain invaluable insights into consumer satisfaction which ultimately can improve customer interactions. Just as important, we can extend the casino experience beyond each customer's visit and maintain engagement with our clientele when their stay at MGM Grand at Foxwoods is over, and encourage return visits and new visits by their friends and family."

MGM Grand at Foxwoods partnered with Sparta Social Networks to build, manage, and help formulate the way to integrate social networking into its casino launch. By utilizing Sparta's Web 2.0 enterprise social network platform "Community2", MGM Grand at Foxwoods gains access to all the popular social network features plus the latest social platform tools like videos, widgets, and seamless integration with other sites like Twitter and Facebook.

"MGM Grand at Foxwoods took their first foray into social media and wanted a partner with deep domain expertise and whose enterprise social network software could adapt and shape to their needs as their social strategy evolved. They did not want to be constrained by a rigid framework," said Jerry Sheer, CEO of Sparta Social Networks.

"More and more, we are finding large enterprises incorporating social networking into their marketing mix. Not only does it increase audience participation and improve customer retention, but with Sparta Insight Reporting Tools, it can provide detailed consumer behavior metrics to allow management to better understand their customers' interests and sentiment -- both positive and negative -- towards their products and services."

About MGM Grand at Foxwoods:
MGM Grand at Foxwoods, which opened in May 2008, features 825 luxurious guest rooms and suites, 115,000 square feet of meeting space, a 4,000-seat MGM Grand Theater, 21,000-square-foot G Spa by Gretta Monahan, restaurants by some of the nation's most celebrated chefs including Tom Colicchio's Craftsteak, Michael Schlow's Alta Strada and Alan Rosen's Junior's Restaurant. In addition, the property features Shrine, a vibrant nightclub, high-end retail and a state-of-the-art casino. Adding another distinctive gaming and entertainment destination to the Northeast, the new MGM Grand at Foxwoods is evocative of the Las Vegas landmark: Grand in every sense; classically elegant and refreshingly one-of-a-kind. The must-see resort casino enjoys the same amenities as neighboring Foxwoods Resort Casino, including access to Lake of Isles™, featuring two, 18-hole championship golf courses designed by Rees Jones and a Golf Academy. The property is easily accessible from Boston, New York, Hartford and Providence. For more information, call 1-866-MGM-0050 or visit http://www.mgmatfoxwoods.com.

About Sparta Social Networks, Inc.
Sparta Social Networks is a leading provider of enterprise social network software and services, through its Sparta Community2 Platform which combines the power of a function-rich, proven platform able to handle millions of users, with "market-smart" services, deep domain expertise, and unmatched experience. Since 1999, Sparta has been building communities for leading enterprises such as Hearst-Argyle, Ford Lincoln-Mercury, Oxygen, AOL, Crystal Cruises and Joann Fabrics. For more information, please contact David Ring at 646-701-5000 x710 or visit http://www.spartasocialnetworks.com

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