Branded Marketing Taps Former MasterCard Director Of Hispanic Marketing Sandro F. Oré As Chief Marketing Officer

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Branded Marketing, founders of the Pr1macard Prepaid MasterCard® family of products by 1-800-Tarjetas.com™, one of the fastest-growing prepaid cards in the country, today announced the hiring of Sandro F. Oré as Chief Marketing Officer. Oré comes over to the financial services firm after a successful run as Director of Hispanic & Prepaid Marketing for MasterCard.

Toll Free: 1-800-TARJETAS

I'm excited to join the team at Branded Marketing and eager to contribute to their impressive growth

Branded Marketing, founders of the Pr1macard Prepaid MasterCard family of products by 1-800-Tarjetas.com™, one of the fastest-growing prepaid cards in the country, today announced the hiring of Sandro F. Oré as Chief Marketing Officer. Oré comes over to the financial services firm after a successful run as Director of Hispanic & Prepaid Marketing for MasterCard, where he met and worked closely with Branded Marketing founders Richard Jackowitz, Mark Colyer and Anthony Uva. At Branded Marketing, Mr. Ore's chief responsibilities will be to establish the firm's marketing function, develop strategic partnerships, expand the company's product portfolio and play a critical role in business development.

"Because of the events impacting the financial sector over the past several months, consumers are ever more skeptical of traditional banking relationships. This creates a unique opportunity for our Pr1maCard family of prepaid products to gain traction in the marketplace," said Richard Jackowitz, CEO of Branded Marketing. "Sandro will be crucial in creating the infrastructure that will allow us to develop a strong brand with our consumer target and to develop the strategic relationships necessary to build a rich portfolio of blue chip brands."

"I'm excited to join the team at Branded Marketing and eager to contribute to their impressive growth," added Oré. "As we roll-out our 2009 marketing plan, consumers will find that Pr1maCard products provide customized benefits and meaningful rewards that are tailor-made for them. And, with an easy to remember 800 number and website, 1-800-TARJETAS and http://www.1800Tarjetas.com , we foresee generating a lot of consumer interest right from the start."

Pr1macard Prepaid MasterCard is issued by Palm Desert National Bank pursuant to a license by MasterCard International Incorporated. Branded Marketing, LLC is a registered MSP of Palm Desert National Bank. MasterCard is a registered trademark of MasterCard International Incorporated.

About Branded Marketing LLC:
Branded Marketing is fast becoming a leader in prepaid card programs for the U.S. Latino market with the launch of the Pr1macard™ family of prepaid cards by 1-800-tarjetas.com™. Integrated into its patent-pending Pay-per-Spot free international calling technology, Branded Marketing's unique family of stored-value products and services provide an innovative solution for reloadable, general spending that can be used by the unbanked and under-banked for various financial reasons including: payroll, commission, rebates or gift cards. For more information, visit: http://www.1800Tarjetas.com or call toll free 1-800-TARJETAS.

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MARK COLYER

Sandro F. Oré
1-800-TARJETAS.com
1-973-248-0095 x 203
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