VendorDemo is fast becoming an important comprehensive online source for B2B media
San Mateo, CA (PRWEB) January 13, 2009
Gate58 Marketing, LLC, a leader in B2B online marketing services, today announced the launch of VendorDemo, an online learning community that brings free media sharing to the Business Web that has been readily available to the Consumer Web.
"In light of the difficult economic conditions today, technology companies need a new way to reach their prospects in a much more cost-effective manner," said Sherman Hsieh, President and CEO of Gate58 Marketing, LLC. VendorDemo connects technology buyers and vendors through a centralized portal where technology companies can share their product demos, recorded webinars, and other marketing assets.
VendorDemo reduces the notoriously high cost of technology marketing and demand generation, while making it easier for buyers to evaluate vendors. "VendorDemo is a one stop shop for technology buyers who are research and evaluating solutions," continues Hsieh. "Buyers no longer have to fill out numerous complex registration forms, scour the Web, or contact multiple vendors."
VendorDemo covers a wide variety of technology segments including CRM, ERP, IT management, call center, content management, and help desk software. Visitors to VendorDemo can research companies, evaluate products from video demonstrations, learn from webinars, and read white papers and product collateral. VendorDemo makes it easy to build a short list of vendors, share favorites with colleagues, and contact software vendors.
Through VendorDemo, pre-screened technology marketers broadcast their marketing content, engaging prospects. Marketers receive highly targeted leads from viewers, engage in conversations through a built-in messaging system, and get feedback on their products through ratings and reviews.
According to Hsieh, today's economic situation makes VendorDemo especially attractive to technology marketers. "VendorDemo is an extremely effective and low-cost method for technology vendors to reach B2B buyers as they are actively evaluating solutions. In addition, they are able to leverage investments in marketing content, extend their brand, and receive feedback to improve product marketing."
Participation in VendorDemo is open to technology companies of all sizes. It take only a few minutes to setup an account and start sharing marketing materials with technology buyers. VendorDemo is free for both vendors and buyers.
At the time of launch, over 60 leading technology vendors have contributed more than 1,000 product demos, webinars, podcasts, whitepapers and marketing collateral in more than 37 technology categories. "VendorDemo is fast becoming an important comprehensive online source for B2B media," concludes Hsieh.
Gate58 Marketing, LLC is a leader in B2B online marketing services for technology companies. The company helps technology clients reduce the cost of lead acquisition by more than one third and increase their sales pipeline. Gate58's network of B2B websites attract thousands of technology buyers each day. These sites include Business-Software.com, VendorDemo.com, and CompareCRM.com. Founded by enterprise software marketers, Gate58 is headquartered in San Mateo, CA. The company is privately funded.