Berklee College Of Music Alumnus Offers A Course On How To License Your Music In TV And Films

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Berklee College of Music Alumnus Aaron Davison offers a free newsletter and course for musicians on how to license their music for use in TV and Film.

In a confused music market, where the ground rules for selling CDs change daily, where touring becomes both mandatory and prohibitively expensive at the same time, it's nice to know there is one area that is growing very nicely. That area is marketing music as a part of someone else's package--for Internet use,and in television programs or movies. The opportunities range from the interesting to the extraordinary. But how to crack them? Aaron Davison's online course provides two significant things --an understanding of the basics of how music licensing works, and a significant collection of market leads that launch musicians into action.

Davison's audio course is a series of short lectures(downloadable mp3s, and in a player) that provide an overview to this business. In a simple and understandable way, they present the types of licensing, how they work, the importance of production, what passive income is, information on the PROs, and more. In addition to film and tv, one lecture is on video games, another growing market. Davison shares information on how to submit music, and what not to do. As a lesson from the real world Davison shares his personal experience in getting started, along with three songs that he has successfully placed. This gives the listener an earful of the kind of music one might be up against -- a reference for the production quality necessary to be successful in what is a very competitive arena.

An interview with Michael Redman, the founder of My, provides some insight from an industry middleman. He talks about what they look for from songwriters and artists,and what they provide, giving a few case histories.

So that musicians aren't left with a taste for what to do and no place to start, Davison has also made available as downloads from the site a TV/Film Music Business directory, that gives contact information for 150 plus places musicians can submit their songs. Davison indicates that he updates the information frequently and a quick check of the links included indicates that the leads are viable. Contact information changes rapidly in this business, so it is important to keep current.

This course is not going to place music for songwriters, nor structure musician's careers, but ifor musicians who want to learn how licensing works, what to do to get their music into the right hands, and what to expect as they struggle to do it, then they'll find this a gold mine. For musicians who need more help, Davison offers optional coaching as well.

For more information subscribe to Davison's free newsletter, which in and of itself is an extremely valuable resource on the topic of music licensing. Visit for more.


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