Hopefully, that's just the beginning.
Philadelphia (PRWEB) January 9, 2009
How do you opt out of a recession that has so clearly begun to define our economy for the foreseeable future? The creative minds at Holton Sentivan + Gury (HSG), an advertising agency based in Philadelphia, have developed "No Recession for Me" ( http://www.norecessionforme.us ), a no-holds-barred, video-centric website that asks all Americans: will you surrender to the bad news and negativity, or take a stand and strike back?
The website is hosted by actor Floyd Marshall, who plays two distinct roles: a Rocky-meets-Dennis Leary anti-recession warrior, up against a neurotic, sky-is-falling defeatist. Through humor and good advice (via links to the best economic minds in the country), the website plays one against the other, and asks viewers to vote and take a stand. When all votes are tallied this spring, Holton Sentivan + Gury will run a large ad in The Wall Street Journal that will include the names of all who declared "no recession for me!"
"Whether a prospect or a client, all anyone wants to talk about is the recession -- so we looked for a way to talk about the recession, with a smile and, in our opinion, good advice," says Glenn Gury, HSG's Creative Director. "Along the way, we realized we were also talking to ourselves, and what kind of armor and attitude we need to put on to weather the recession as an agency."
While the website clearly acknowledges that "you can't will a recession away," it does suggest a new mindset for weathering the current economic storm. So what next?
Log onto http://www.norecessionforme.us and add your name to the growing list of Americans that already ranges from CEO's to burger flippers fed up with the negativity. "We're looking to flood an entire Wall Street Journal page with thousands and thousands of names - all those who signed on and clicked no recession for me," says Gury. "Hopefully, that's just the beginning."
About Holton Sentivan + Gury (HSG)
Holton Sentivan + Gury (HSG) is an advertising agency based in Philadelphia, offering creative solutions to its clients through both traditional advertising outlets and new media. Clients include Comcast, Deloitte, Pepper Hamilton, Easter Seals and the National Constitution Center among others.
HSG's new media expertise was recently recognized at the regional ADDY Awards in which the agency won Best of Show for a rich media interactive application as well as a Gold and a Silver for two websites. In the District II ADDY's, HSG again won two Golds for interactive work.
HSG's tagline, "Be conspicuous," sums up the agency's philosphy, and advice, for marketing during good times and bad. Glenn Gury, HSG's Creative Director, says it this way: "you can't show up with the same tuna fish sandwich everyday and expect people to keep buying it. Especially now."