They want to engage targeted Web audiences in a way that starts a dialogue with their brand. Our Sponsored Post program is the first of many new engagement-driven advertising programs that we will deploy in 2009 on behalf of our luxury clients.
San Francisco, CA (PRWEB) January 8, 2009
Halogen Network (http://halogennetwork.com/) today announced an innovative new marketing program from several leading publishers in its Business and Influence channel. Partnering in the program is Exclusive Resorts, the world's leading luxury destination club.
Through this new "sponsored post" program, selected web publishers will introduce their readers to Exclusive Resorts, the innovative luxury travel club, owned by Steve Case's Revolution Places. While the editorial content is identified as advertiser-supported, it is presented in the format and tone of each publisher.
The program will run to the end of January. A partial list of the participating websites include Silicon Alley Media's Clusterstock (http://clusterstock.alleyinsider.com), and WowoWow.com (http://www.wowowow.com)
"Our luxury advertisers want more than traditional banner ads", said Halogen Network co-founder and CEO Gregory Shove. "They want to engage targeted Web audiences in a way that starts a dialogue with their brand. Our Sponsored Post program is the first of many new engagement-driven advertising programs that we will deploy in 2009 on behalf of our luxury clients."
"The Sponsored Post program offers a unique, effective way to introduce our unique luxury vacation solution to affluent and influential readers," said Ian Arthur, Chief Marketing Officer of Exclusive Resorts. "This new program is just the latest in a long line of successful, effective marketing campaigns from Halogen Network, from traditional rich media display ads to lead generation."
According to an independent survey conducted by Nielsen Online* in September 2008, the Business & Influence channel of Halogen Network has more than twice as many users with household incomes topping $150,000 than found on WSJ.com. Halogen Network is now tied with Wine Spectator for the highest percentage of affluent readers on the Web, according to Nielsen Online.
About Halogen Network
Halogen Network is a premium web publisher network that targets the more than 10 million U.S. households with assets over $1 million. It connects more than 50 publishers into a single network that allows media buyers and advertisers to efficiently reach affluent consumers online. Many of the world's leading luxury brands, including Ritz-Carlton Club, Marquis Jet and American Express, advertise through Halogen Network. More information is available at http://halogennetwork.com.
About Exclusive Resorts
Exclusive Resorts combines the luxury of private vacation residences with the services and amenities of world-class resorts, bringing together the best of both worlds. Since it began operations in 2003, Exclusive Resorts has grown rapidly from a club with only a few members and four residences to what it is today: the world's leading luxury destination club, with more than 3,000 members and a real estate portfolio valued at more than $1 billion. Members enjoy access to more than 350 luxury residences in dozens of destinations, as well as a variety of unique travel experiences through the club's innovative Once in a Lifetime program.
*Nielsen Custom @Plan survey