RaboDirect Online Bank Launches Ireland's First Banking Blog

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RaboDirect, Ireland's Triple A rated online bank, has recently joined the blogging revolution with the launch of the RaboDirect Blog, Ireland's First Banking Blog. The Blog provides a forum for customers to communicate openly with the bank on various topics including investment strategies, savings, credit and the changing financial climate.

RaboDirect, part of the Rabobank Group and Ireland's only triple A rated bank, has joined the blogging revolution with the launch of the RaboDirect Blog. A first for the banking sector in Ireland, the new Blog provides a forum for new and existing RaboDirect customers to communicate openly with the online bank on various topics and issues of the day.    

A number of articles and topical news stories are regularly posted on the Blog by members of the RaboDirect team including General Manager Roel van Veggel. Customers and visitors to the RaboDirect website are invited to comment on the Blog content or introduce additional subjects for discussion. Since launching the Blog just over a week ago, RaboDirect has received more than 50 comments on its posts ranging from topics such as investment strategies and the changing financial climate to the impact of the recent ECB rate reductions.

Speaking in reaction to the launch, seasoned blogger Shane Diffily commented, "Irish banks tend to be very conservative, introverted and secretive. They are wrapped up in the notion of "we know best". In contrast, Rabo seems to understand that openness works. People trust an organisation that trusts itself to talk openly on the web - and to take criticism."

Damien Mulley, another respected blogger, is also impressed that RaboDirect employees along with their General Manager are getting involved in blogging.

Commenting, Roel van Veggel, General Manager at RaboDirect said, "The introduction of the RaboDirect Blog couldn't be more timely. With so many ongoing discussions about the future of the Irish financial sector, we're delighted to be in a position to get our customers involved in conversations not only about this topic but many others as well. When the other banks here are remaining tight lipped about the current crisis without offering their customers any form of reassurance, we're happy to get the conversation going and welcome the interaction. Indeed, we have already received a lot of positive comments from our customers who view it as an extremely helpful initiative and resource. Along with the positive comments, we have also received some constructive feedback which we welcome wholeheartedly."

For further information, visit http://www.rabodirect.ie/blog/default.aspx


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Martin O'Leary
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