Verus Carbon Neutral and Hagadone Printing Team Up

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The Hagadone Printing Company has teamed-up with Atlanta-based Verus Carbon Neutral to purchase carbon offsets. Offsets will be retired equal to emissions generated by each page printed for their clients.

The Hagadone Printing Company -- Hawaii's leading eco-friendly printer, has teamed-up with Atlanta-based Verus Carbon Neutral to purchase carbon offsets on behalf of their clients. Offsets will be retired equal to emissions generated by each page printed for their clients.

As an offset provider, Verus Carbon Neutral is a member of the Chicago Climate Exchange (CCX), the world's first and North America's only active, voluntary and legally binding offset trading system. Verus Carbon Neutral provides high-quality offset projects that are third-party verified by the CCX. The Environmental Defense Fund recently recommended 12 offset projects, of which, seven were registered on the Chicago Climate Exchange.

To assure more funding goes to offset projects, Verus Carbon Neutral sets its price based on the CCX market price. According to their managing partner, Eric Taub, no other offset provider offers a more transparent or aggressive pricing structure.

Verus Carbon Neutral Partnership:
Verus Carbon Neutral is an innovative and eco-conscious company that aids businesses and individuals looking to offset and reduce their carbon footprints. After conducting an audit to determine the size of their footprint, Verus Carbon Neutral provides a simple way to reduce or completely offset their client's CO2 emissions, supplying them with certification and a tangible way to communicate their commitment to the environment. Privately held, Verus is based in Atlanta and more information can be found at their website:

Hagadone Printing Company
In 1994, long before sustainability became popular, Hagadone's President, Erwin Hudelist, received the "Investing in the Environment" award from the State of Hawaii. Since then, they have established a solid environmental record. Hagadone has eliminated harmful chemicals and toxic materials from their printing process. Silver run-off, benzene and isopropyl alcohol are no longer used. Direct-to-plate printing has virtually eliminated film-based printing. Liberty brand inks are formulated so they produce no volatile organic compounds that pollute the air.

Conserving energy is also a priority. In 2003 they made improvements to their building's electrical system that recovers "drainage" energy. And two years later replaced all old light fixtures with energy-saving T5 and T8 fluorescent lights. More recently, Hagadone replaced all of their office incandescent lightbulbs with CFL's (Compact Fluorescent Lightbulbs).

By the end of 2005 Hagadone had invested $11 million in a state-of-the-art web press and infrastructure improvements. This press, which runs on natural gas, uses half the energy of the old web and has an eco-cool oven that recycles ink solvents, resulting in zero emissions.

An industrial shredder/baler system helps them recycle 140 tons of waste paper per month, plus what is collected from their customers. Hagadone's PaperBack Program allows customers to return the extras of print jobs for recycling. At places where their delivery drivers make regular stops they even pick up the paper with their biodiesel-driven vehicles. To learn more about Hagadone Printing's PrintGreen initiatives visit


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