Our focus is clear. We provide simple solutions that work. Our Proximity Marketing (sm) is engaging consumers by the thousands and we are fortunate to have forward thinking partners like IMAX that provide their patrons with promotional offers and great content that keep them coming back for more
Valley Stream, NY (PRWEB) January 10, 2009
Ace Marketing & Promotions Inc. (OTCBB: AMKT) -announces that Imax Theaters is piloting Proximity Marketing at their Palisades theater location in N.Y., one of the top four Imax locations in the country.
"The results of the campaign have been fantastic. Thousands of visitors to this single location have downloaded the Free Watchmen trailer and we have seen Positive Engagement rates topping 90%," stated Michael Trepeta, President of Ace Marketing & Promotions. "As we partner with movie theatres to implement a permanent network, we will give studios the ability to deliver promotional trailers and special offers to millions of movie goers each month. Our technology is ideal for the motion picture industry as it provides studios and theatres the ability to advertise and market their films in their actual medium as opposed to traditional forms like print, radio or billboards. Since we provide actual statistics of downloads in a relevant proximity, our clients now have measurable results and the ability to target a succinct demographic...the actual moviegoer."
Currently patrons can go to the large-format theater and, using the Bluetooth or Wi-Fi connection on their cell phones, download an exclusive 30-second clip from the upcoming graphic novel adaptation "Watchmen", which will be released March 6. At the end of the clip, patrons are then directed to a Web site that gives them a VIP opportunity to buy tickets to the first public showing of the film on March 6 at 12:01 a.m. "We'll be the only theater in the United States selling tickets for the midnight show," said theater director John Jarvie. IMAX has strategically positioned the program to coincide with "The Day the Earth Stood Still". It is targeted to reach the same demographic that will be excited for the "Watchmen" debut. The Watchmen window treatments are clearly tagged with "Enable your Bluetooth Visibility to receive a free Movie trailer." The signage is accompanied by a creative blue floor graphic just beneath the poster and is designed to attract consumers into the "IMAX ZONE."
"Our focus is clear. We provide simple solutions that work. Our Proximity Marketing (sm) is engaging consumers by the thousands and we are fortunate to have forward thinking partners like IMAX that provide their patrons with promotional offers and great content that keep them coming back for more," stated Matt Gaines CMO for Ace Marketing & Promotions Inc.
Ace Marketing & Promotions Inc. based in New York, is a full-service promotional marketing company offering a wide array of business solutions. Ace Marketing is a leader in proximity marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Established in 1998, the Company has built a successful, scalable business platform capable of consolidating a portion of the promotional products industry. Rockzimity & Rockzimity Marketing are trademarks of Ace Marketing & Promotions Inc.
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Ace Marketing & Promotions
AMKT (at) acornmanagementpartners.com