Companies that are appropriately aggressive in downturns build market share and thus outperform their competitors on recovery
St. Louis, MO (PRWEB) January 9, 2009
It's hard to find a business or industry that isn't affected by the economic recession. Yet, companies continue to be under increased pressure to meet their business objectives while cutting costs. Sound channel management solutions are the key to channel partner development and engaging channel partners to improve performance and drive growth. Maritz, the leading provider of sales and marketing services, has released a whitepaper that addresses how vendor companies can improve their channel alignment strategies, build stronger business relationships and foster channel partner loyalty programs.
"Companies that are appropriately aggressive in downturns build market share and thus outperform their competitors on recovery," said Mike Spellecy, vice president and managing consultant for Maritz' channel effectiveness practice. "When a market is flat or down, there are two sources of volume - maintenance of or building penetration with existing accounts and stealing mindshare from competitors. Maritz' point of view helps technology vendors fine tune their value proposition to be more appealing than their competitors' and target channel partners who can provide a large volume of business."
According to Spellecy, technology companies that understand and support channel partners' business goals and collaborate with them to achieve shared success, are more likely to be successful. Maritz' channel management solution maximizes the effectiveness of technology companies' relationships with channel partners, helping them build true partner allies, especially during difficult economic times.
Learn more about channel partner management and channel partner development by downloading Maritz' whitepaper, "Driving Channel Performance", for free today.
St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners, and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services and customer loyalty programs.
For more information, visit Maritz.com or contact us at 1-877-4MARITZ.
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