P2Pwords™ Wins 2008 "Product of the Year" at CES P2P Summit in Las Vegas

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DCIA Groundbreaker's Award Accepted by Brand Asset Digital Co-Founder Joey Patuleia for revolutionary P2P SEM (Search Marketing) product

The DCIA Groundbreaker's Award is presented annually to that company which has achieved the greatest breakthrough in attracting distribution partners to advance distributed computing technologies for commercial purposes

The Distributed Computing Industry Association (http://www.DCIA.info), a trade organization with more than one-hundred Member companies including peer-to-peer and social networking software developers and distributors (P2Ps), Internet service providers (ISPs), content rights holders (CRHs), and service-and-support companies, announced P2Pwords™ by Brand Asset Digital is the recipient of its 2008 DCIA Groundbreaker's "Product of the Year" Award.

The award was presented at a special ceremony to Joey Patuleia, Brand Asset Digital's Co-Founder, during the second annual P2P MEDIA SUMMIT at CES.

"The DCIA Groundbreaker's Award is presented annually to that company which has achieved the greatest breakthrough in attracting distribution partners to advance distributed computing technologies for commercial purposes," said DCIA CEO Marty Lafferty in making the award.

"Brand Asset Digital's first-and-only search-engine marketing platform for P2P search, P2Pwords, has quickly become the product of the year. This platform, which is the first pay-per-click (PPC) for P2P search, gives advertisers the unique ability to target and connect their branded content directly to consumers via P2P search. P2Pwords applies the highly successful business model of PPC keyword targeting to the 1.5 billion searches a day that comprise P2P traffic, a consumptive marketplace accounting for almost 70% of Internet bandwidth. P2Pwords campaigns have already generated over two billion impressions a day - over sixty billion a month - across all P2P search engines."

The P2P MEDIA SUMMIT at CES featured keynotes from top P2P software and digital video distributors, panels of industry leaders, and special workshops.

About P2Pwords™: P2Pwords is the first Pay-Per-Click platform across all P2P search. It is the flagship product of Brand Asset Digital. P2Pwords allows advertisers and content distributors a highly targeted SEM and SEO service in one across P2P. Drive More Traffic™ with P2Pwords™.

About Brand Asset Digital:
Brand Asset Digital is a distributed technologies company with a focus on P2P search marketing and efficient LIVE content delivery. The company is based in New York City and Pensacola, Florida with new offices opening in California and Michigan. The technology platform behind Brand Asset Digital products is its proprietary distributed CDN (content delivery network), built by Tim Hogan and his development team. Brand Asset Digital is privately funded.

About the DCIA:
The Distributed Computing Industry Association (DCIA) is a non-profit trade organization focused on commercial development of peer-to-peer (P2P) file sharing and related distributed computing technologies.

DCIA Membership is organized into three Groups: Content, Operations, and Platform. The DCIA conducts working groups and special projects, such as the P4P Working Group (P4PWG), Inadvertent Sharing Protection Working Group (ISPG), P2P Digital Watermark Working Group (PDWG), Consumer Disclosures Working Group (CDWG), P2P PATROL, and the P2P Revenue Engine (P2PRE). It also publishes the weekly online newsletter DCINFO.

For More Information:

http://www.p2pwords.com
http://www.brandassetdigital.com

BRAND ASSET DIGITAL MEDIA INQUIRIES
Ellen Golden
+1 212-244-5450

DCIA Media Contacts
Kelly Larabee
+1 410-476-7965

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