In a recession, B2B marketing specialization is more important than ever
Portland, Oregon (PRWEB) January 9, 2009
White Horse, a fast-growing digital agency with a long-established B2B marketing specialization, was featured on three lists in BtoB Magazine's Marketers Resource Guide '09 including Top B2B Agencies, Top Interactive Agencies, and Top Direct Agencies.
The Guide connects B2B marketers with proven vendor partners equipped to navigate even the trickiest market conditions. White Horse's presence in the Guide is supported by twelve years of B2B marketing expertise developing online lead cultivation, lead maturation, and customer service strategies for national and global clients such as Cisco Systems, FEI Company, USG, Microsoft Corporation, Symyx Technologies, Tektronix, and Trane.
"In a recession, B2B marketing specialization is more important than ever," said Jen Modarelli, White Horse Principal. "It demands the ability to micro-target messaging to audience segments at critical decision points, plus a focus on improving the online customer experience to shore up brand loyalty."
About White Horse
White Horse is a 29-year-old digital marketing agency specializing in the cultivation and maturation of leads for B2B marketing clients through highly targeted online experiences. White Horse services include Web design, digital marketing, engineering, emerging media, and studio services. White Horse is active in the American Marketing Association, Business Marketing Association, and the Online Marketing Summit.