Los Angeles, CA (PRWEB) January 10, 2009
TV Anchor and Celebrity Interviewer Janeen Mansour, Dubai.TV announced today (Saturday) that hundreds of shoes will be go directly to needy families of the Salvation, which hauled a truckload over the weekend of mostly new shoes.
"The Salvation Army is grateful to be selected as the official charity of the Janeen Mansour Celebrity Shoe Drive," said Major Victor A. Leslie, divisional commander of The Salvation Army Southern California Division. "The donated shoes will go a long way in helping rebuild the lives of those in need, one step at a time."
Dubai.TV Celebrity Talk Show Host Janeen Mansour was MC, and threw the first pair of shoes, which turned out to be red and white, heavy duty, barely worn, Miami Heat's SHAG tennis shoes. "No other non-profit organization has the range of social services to help the needy like the Salvation Army," explained Mansour. "This was a fun event, and everyone had a great time for a good cause. We should do this more often."
Most of the shoes donated and tossed at the Rancho Park Golf Course driving range were brand new Shoes. In fact there were nearly three dozen upscale tennis shoes donated by Ed Hardy, who also threw shoes in the men's competition. Melanie Griffth donated a pair of maroon high heels. Singer Martha Wash donated four pairs of new high hells and a pair of tennis shoes.
"I am here throwing shoes for a good cause," said Kim Kardashian, reality TV show, "Keeping Up with the Kardashians," who came with Cheetah Girl Adrienne Bailon. " I have never throw shoes before, except at someone I refuse to name. I love coming to these kinds of charities with a great cause, the Salvation Army." Bailon tossed collectable Nike green and white tennis shoes. Kardashian threw blue and white Nike tennis shoes she received from her boyfriend, she said.
To see TV video clips of shoe tossing visit: http://marketingandpr.ning.com/ or http://mayocommunications.ning.com/. Nearly 200 photos are posted at http://www.MayoCommunications.com/home.htm (see slide show below).
Other celebrities chucking their shoes for a good cause included: Solveig Romero Campbell, " The Edge of Darkness," Elizabeth Nicole, "7th Heaven" and ABC's "Port Charles," Katie Gill, "CSI Miami," Dyllan Christopher, "Unaccompanied Minors," "Bones" Steffani Brass, "This Might Hurt" ABC, TV , Damien & Tourie Escobar, Nuttin' But Stringz, "NBC's America's Got Talent," Timothy Woodward, Jr., "WGN Networks' Whittaker Bay," "Redefining Love, " and Reality TV Producer Ziad Batal, "Hydra Executives."
Actor Eduardo Garcia won the Golden Shoe Award in the Men's competition for tossing 75 feet, Beverly Pomerantz, casting director, CATCH 21, won women's award at 50 feet, and little girls named Nadine and Rachel won the children's toss at around 25 feet.
Mar Vista Institute of Health donated back and neck messages and the tips the clinic's staff received at the event to the Salvation Army. Ed Hardy Shoes donated several dozen boxes of new shoes. Actress Melanie Griffith donated a pair of maroon colored high heel shoes, too.
MAYO Communications, which promoted the event and did publicity competed with several other celebrity events including the BAFTA/LA - British Academy of Film and Television Arts Los Angeles event, People's Choice Awards and The Golden Globes Awards/pre-parties and charity events like Eva Mendes receiving the "Spirit of Elysian" award at a star-studded party on the same day.
Not to be out done, the Janeen Mansour Celebrity Shoe Drive, which invited President Bush, who declined, had its own special awards, The Golden Shoe Award for Men's, Ladies and Children's competition. The successful event, which was open to the public and attracted TV and paparazzi, is already scheduled to take place again in July.
About The Salvation Army:
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in this name without discrimination for 126 years in the United States. More than 35 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in 5,000 communities nationwide.