Phitek First to Market With Active Noise Rejection Technology to Combat Ambient Noise In Monaural BT Wireless Headsetss

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Phitek Systems Limited, the global leader in advanced active noise cancellation technologies, announced today the development of an effective Active Noise rejection solution to significantly improve the quality of voice received over a monaural BT wireless headset in a high noise environment.

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Phitek is very pleased to offer its partners with a unique technology to significantly improve the quality of sound delivered by monaural BT headsets in a high noise environment. We believe that this technology will become an important feature in the coming year as it provides such a compelling improvement over the status quo.

Phitek Systems Limited, the global leader in advanced active noise cancellation technologies, announced today the development of an effective Active Noise rejection solution to significantly improve the quality of voice received over a monaural BT wireless headset in a high noise environment.

Monaural BT headsets provide consumers with a convenient hands free connection to their mobile phones. These devices are typically used "on the go", often in environments compromised by high levels of ambient noise. This creates a significant challenge for the effective utility of the device as noise easily corrupts the intelligibility of the voice signal as received by the microphone as well as compromising the quality of sound delivered to the ear. This reduction in overall sound quality in a two way exchange severely undermines the value proposition in employing such equipment, slowing the rate of market penetration.

To date most solutions for reducing the influence of noise in monaural BT headset applications have focused on improving the quality of the transmitted signal, where a myriad of technologies now exist. Phitek has focused its efforts on developing solutions for enhancing the quality of sound experienced at the receive end of the communication exchange - solutions that directly benefit the user of the device.

Phitek is the first to market with an effective solution for reducing the influence of ambient noise on the quality of sound delivered to the ear. This solution is based on Phitek's proprietary Active Noise Rejection™ technology, already employed in many of the world's leading premium active noise cancellation headphones, earphones and commercial aviation systems. Phitek has now streamlined this technology in two easy to use components, offering a cost-effective route for customers to integrate ANRTM benefits into their products.

Phitek's ANR™ platform for monaural BT headsets combines a low power, low noise controller in a System-In-Package (SiP) format with a compact acoustic subsystem to deliver a complete, optimized ANR™ solution. The acoustic subsystem has been miniaturized and can be easily integrated to meet the customer's ergonomic requirements. The Phitek SiP is a single chip solution, which operates seamlessly with all BT wireless formats. The solution is plug'n'play, enabling any monaural BT device an effective Active Noise Rejection™ capability.

Mark Donaldson, CEO stated, "Phitek is very pleased to offer its partners with a unique technology to significantly improve the quality of sound delivered by monaural BT headsets in a high noise environment. We believe that this technology will become an important feature in the coming year as it provides such a compelling improvement over the status quo."

Phitek is demonstrating this latest innovation in active noise cancellation technology to selected customers at its suite at the Venetian hotel during the Consumer Electronics Show (CES), held in Las Vegas 8-11 January. For further information and appointments please contact Nicola Gray.

About Phitek Systems Limited
http://www.phitek.com

Phitek Systems is the world's leading supplier of audio enhancement and noise rejection technologies. Focused on innovation and invention, Phitek provides global customers with creative solutions for the effective reduction of ambient noise based on its patented Active Noise Rejection (ANR™) technology.

Phitek ANR™ was originally developed for use in commercial passenger aircraft where background noise is insidious leading to hearing loss, fatigue and stress. Today, Phitek ANR™ is used by more than 50 airlines worldwide, servicing more than 15 million passengers each year. The technology works by measuring the noise field close to the ear and then calculating an "antinoise" response which is sent to the headphone speaker. The noise and antinoise signals combine to yield near silence. Phitek ANR™ is very effective at reducing background noise and unlike alternatives tunes its response to suit prevailing noise conditions.

Beyond aviation Phitek ANR™ technology is utilized by many of the biggest brands in audio and mobile music and has been recognised by leading publications including Wired Magazine, PC Magazine and Macworld as "best-in-class". Phitek's impressive portfolio of patented solutions spans commercial aviation, consumer audio and mobile telephone segments in both in-ear, and on-ear formats. The company recently joined CSR's Bluetooth eXtension partner programme and is active in developing world first solutions for Bluetooth monaural and binaural applications.

Phitek is headquartered in Auckland New Zealand with sales offices located in Hong Kong, San Jose - California, Ottawa, Canada, Tokyo, Japan, and Taipei, Taiwan.

For further information please contact:

Phitek media contacts:

Mark Donaldson, CEO and Founder.
Phone: +64 29 291 6550

Nicola Gray, Marketing Communications Manager
Phone: +64 21 593 331

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Mark Donaldson
Phitek
+64 29 291 6550
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Nicola Gray
Phitek
+64 21 593 331
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