Seattle, Washington (PRWEB) January 12, 2009
"Life's too short to be ordinary," says James Felton, founder of UncommonCruises.com, an online travel center devoted exclusively to specialty cruises. The venture was launched last month, and is the newest division of CruisingCo.com, a highly successful Internet-based cruise agency that has been selling traditional cruises since 1987. By definition, a specialty cruise covers any unusual or hard-to-get-to destination, a unique cruise vessel, or an interesting cruise theme.
A trend is underway. Passengers are beginning to look for an alternative to the traditional, mainstream cruise. And Uncommon Cruises didn't have to go far to find this out. Clients of the parent company were already asking about river cruises, polar cruises, and other unconventional itineraries. "We really feel that the timing is just right," says Jami Sales, President of CruisingCo.com and who is also the Managing Director of UncommonCruises.com.
Creating a niche travel division to meet growing consumer demand isn't new for Sales. She has previously launched MouseEarVacations.com, already a multi-million dollar Disney destinations division. "With our deep experience, an impeccable track record, and a strong notion for what will succeed, we are both energized and delighted to now concentrate our efforts and resources in the niche of specialty cruises."
The niche cruise market is gaining momentum, and sometimes at the expense of conventional cruising. The more experienced, repeat-cruise client is becoming disenchanted, but more often than not they are simply seeking a new cruise experience.
UncommonCruises.com has positioned itself as a one-stop travel center for specialty cruises. The website holds an almost encyclopedic collection of 100's of cruises with unusual destinations from Arkansas to Zanzibar. There are also over 30 different types of vessels represented -- from riverboats to sleek yachts and from tall ships to tugboats. And what is very unusual to see are the theme cruises -- with well over 100 themes -- that cater to passengers who hold an affinity or passion for anything from archeology to zoology.
To round out the almost encyclopedic database, the site also has an online community where forum topics are reserved only for non-mainstream cruise discussions. What is also unusual is the noticeable absence of any booking engine on the site. "Our experience has been that the specialty cruise passenger prefers to research independently, but then wants to talk to an expert on their particular area of interest". The site very cleverly provides a link to a Specialty Cruise Advisor who is an expert on the particular cruise, destination, vessel or cruise theme the consumer happens to be zeroing in on.
"This website is for those who seek a world beyond the ordinary," as creator James Felton puts it. "It's for those who want an experience, an adventure, or a cultural immersion. It's for those who want that experience in a smaller group setting, and on a smaller vessel. It's for those who want to go beyond the 'big-box' style of cruising"
To learn more, visit http://www.UncommonCruises.com.
About UncommonCruises.com, LLC:
Uncommon Cruises® is the newest division of The Cruising Co, Etc., Inc. It is the only online travel center devoted exclusively to specialty cruises. Created to meet the growing need for an alternative to traditional, mainstream cruising, the niche travel agency has developed a content-rich, web-based business that is encyclopedic in scope. Its intent is to act as a one-stop resource center for consumers only interested in non-traditional cruising. At the heart of the site is a comprehensive collection of unique and unusual destinations, cruises, vessels and cruise themes. But it is the dynamic online community and a bank vault of expertise offered up by the Specialty Cruise Advisors that also round out the wealth of information available to those seeking more out of a cruise than a big-box cruise ship can offer.
(An http://IPRWire.com Press Release)
Name: Jami Sales
Address: 5208 Summer Heights Drive East
Country: United States
Web Address: http://www.UncommonCruises.com
Business Blog: http://iblogit.com/uncommoncruises
Phone: 1(888) 284-3743