Our new blog, Mom Market Trends, is our own company's formal entry into the blogosphere, a channel where we've already developed expertise for our clients
New York, NY (PRWEB) January 12, 2009
Child's Play Communications, the leading agency specializing exclusively in public relations and marketing communications for products and services targeted to moms, today officially launched a completely redesigned Web site and the company's first blog, Mom Market Trends.
"The new Web site better reflects who we are and the scope of what we do," said Stephanie Azzarone, company president. "It highlights the fact that we reach moms through traditional media, online and directly, and it also presents all our new, proprietary services."
These proprietary services include:
- Team Mom™. Child's Play Communications' very own network of mommy bloggers, influencers who share their opinions and product recommendations with approximately 700,000 other moms per month.
- Web Mom Directory. An extensive online program currently reaching close to 20 million moms annually.
- Bloggers Brunch. A special invitation-only gathering for the most important online media reaching the mom market.
- Insider Mom Network™. This unique relationship with mom networking groups across the country creates product sampling and feedback opportunities.
"Our new blog, Mom Market Trends, is our own company's formal entry into the blogosphere, a channel where we've already developed expertise for our clients," continued Azzarone. "Our blog will take an ongoing look at the social and marketing developments that impact contemporary moms."
Moms today are responsible for 85% of all household spending, and companies recognized as leaders in their fields have chosen Child's Play specifically to reach this important and influential mom market. Child's Play has marketed a wide variety of goods and services to moms, including products for their children; products created specifically for moms and moms-to-be; and general consumer products for which moms make up a significant portion of the buying public. Categories the agency represents include toys, books, TV shows, DVDs, music, films, baby care, Web sites, clothing, education, child care, foods, beverages, home furnishings, health and travel, among others.
ABOUT CHILD'S PLAY COMMUNICATIONS
Child's Play Communications is the leading agency specializing exclusively in public relations and marketing communications for products and services targeted to moms. Clients have included leaders in their fields such as Warner Bros. Consumer Products, Hasbro, CVS/pharmacy, Parents magazine, Elmer's, Sylvan Learning Center, Samsonite, National Geographic, Gund and Kidz Bop. Based in New York City, Child's Play celebrated its 20th anniversary in 2008 by launching exciting new services to help clients target moms most effectively through traditional media, online and directly. When it's important to reach this influential market, Child's Play is the agency to call. For more information, please visit http://www.childsplaypr.com or http://www.childsplaypr.wordpress.com.
Child's Play Communications
(212) 488-2060 X 11
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