It's amazing what some companies will do to try to woo consumers who are concerned about the environmental impact of their purchases. While their intentions may be pure, there is a discrepancy between the actual performance of a product or company and what its green claims may be. People should know that they are being exposed to deceptive marketing campaigns.
San Francisco, CA (PRWEB) January 12, 2009
With the current wave of consumer consciousness and an environmentally friendly administration on the horizon, many companies are trying to prove to consumers that they care about the environment. Some, however, are engaging in what is known as "greenwashes," a term used to describe a company's misleading claims that their product or service has environmental benefits.
Lawrence Comras, President of Green Home (http://www.greenhome.com ) and an expert on green products and services, thinks consumers should be given the truth about who is trying to pull the green wool over their eyes: "It's amazing what some companies will do to try to woo consumers who are concerned about the environmental impact of their purchases. While their intentions may be pure, there is a discrepancy between the actual performance of a product or company and what its green claims may be. People should know that they are being exposed to deceptive marketing campaigns."
To that end, Green Home has released a list of the Biggest Greenwashes of 2008. The list includes the following highlights. To see the complete list, go to http://www.greenhome.com/products/toptengreenwashes/index.html.
1. Chevron's "Will You Join Us" Campaign - Even with oil profits of nearly $40 billion last year, Chevron still sold off many green energy investments to maximize short term profit.
2. Greenworks by Clorox - Clorox paid a significant amount of money to the Sierra Club to endorse their supposedly "green" product line.
3. Chevy Tahoe as "2008 Green Car of the Year" - SUV's just aren't green: they're too costly to produce and too costly to drive.
4. Easyjet - Flying is much more wasteful than driving, regardless of how you spin it.
5. MBNA Eco-Logique Credit Card - This greenwashing scheme rewards customers with tiny carbon offsets.
6. Fiji Water - Generates tons of plastic waste, almost all of which end up in landfills.
7. Green Diamonds - New diamonds lack certification; buy used or recycled ones.
8. "Clean Coal" - Produces massive emissions, lacks pollution controls, and is a huge contributor to global warming.
9. Ethanol - Perhaps a cleaner burning fuel than petroleum, but environmental production costs are too high to justify.
10. Simple Green - Contains 2-butoxyethanol, listed in parts of the U.S. and Canada as toxic.
Comras concluded, "At a time when being green is increasingly recognized as an essential part of doing business, it's important to separate the impostors from the truly green companies. At Green Home, we're committed to setting the record straight for consumers and advocates."
About Green Home
Since 1999 Green Home has only sold products that are 100% guaranteed to be green. Every product we sell has gone through the Green Home Product Approval Process to become a Green Home Preferred Product. These qualities include but are not limited to: reduced toxicity, reusability, energy efficiency, responsible packaging, recycled content, intelligent design, responsible manufacturing techniques, and reduction of personal environmental hazards. To learn more about the Green Home Product Approval Policy click here.