Senior Advocates Score in Down Market

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Senior advocate duo finds burgeoning demand in developing senior care facilities despite real estate woes.

John Steitz and Chris Parker of NationWide Group, Citrus Heights, California has focused in a niche market that has shown significant rewards. The win/win solution is laying out top quality facilities for those seniors that need assistance with daily living activities. The assisted living and memory (Alzheimer's) care requirement needs are increasing due to the demographic age boom resulting from the baby boom after WWII. John's recent project approval by the city of Citrus Heights represents the new concept in senior care facilities, integrating architectural features from ground up using the latest ideas from the industry associations such as (Assisted Living Federation of America).

Financing institutions are taking interest in this niche market as other sectors of real estate have suffered along with the economic meltdown. "We still need to lend money in order to make money," quotes a project financier, "so these type facilities are given top consideration".

Other comments from the communities extol the benefits and service these facilities bring to the neighborhood. NationWide Group now has 6 projects in development under joint venture and on consulting basis from California to Montana.

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