Attribution Management Forum 2.0 Looks To Answer More Online Advertising Questions

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Forum of online advertisers further investigates how to properly attribute ad conversion credit across the entire team of online advertisements.

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The first Forum taught us that the 'last click' model is no longer an option, and marketers are trying to give fair, and more accurate credit to the multiple ads that help a user to convert on their site. For the second Forum webcast, we want to dig deeper into these scenarios to define credit rules for each of the various scenarios and sources, while introducing new topics for thought.

After establishing some basic guidelines and rules for attribution management across various online advertising sources, a second Attribution Management Forum (AMF) will be held on January 29, 2009. The purpose of the second Attribution Management Forum webcast, sponsored by ClearSaleing and hosted by Search Marketing Now, is to build upon the concepts and guidelines that were established during the initial Forum webcast in October 2008, while introducing new scenarios and categories to the respective audiences of leading online advertisers and marketers.

"In the first Forum, we were really starting with a clean slate and trying to understand which basic rules could be established when attributing credit to an online ad conversion that was the result of a team of ads," said Adam Goldberg, co-found and Chief Innovation Officer of ClearSaleing. "The first Forum taught us that the 'last click' model is no longer an option, and marketers are trying to give fair, and more accurate credit to the multiple ads that help a user to convert on their site. For the second Forum webcast, we want to dig deeper into these scenarios to define credit rules for each of the various scenarios and sources, while introducing new topics for thought."

Online advertising topics that will be discussed during the Attribution Management Forum 2.0 include:

  • how the length of time between searches affects how the ad(s) are credited
  • how to properly credit ads that contribute to the sale of a non-related purchase
  • how to give accurate conversion credit for purchase path's that include offline touches

Creative minds in the Internet marketing and online advertising fields are encouraged to become active members of the Attribution Management Forum. The second webcast will take place on January 29 at 1:00 PM EST. If you are interested in attending the Attribution Management Forum 2.0, you can register here.

About ClearSaleing

ClearSaleing, Inc. is an advertising technology company that enables Internet retailers and direct marketers to generate more profit (ROI) from their online marketing investments. Our technology tracks and values clicks and impressions throughout the entire purchase path for a specific sale or conversion. As a result, ClearSaleing's proprietary advertising analytics technology provides Internet retailers and direct marketers with the only accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio. For more information, visit http://www.ClearSaleing.com.

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