YB Marketing Report Indicates Continued IT Spending by the California Government

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Independent research conducted by the staff of YB Marketing LLC http://www.ybmarketing.com provides details as to California Government IT purchases

In this tough economy, is the California state government continuing to invest in IT products and services? The simple answer is "YES." Research conducted by YB Marketing (http://www.ybmarketing.com) shows that the California government invested over $105,118,000.00 in November 2008 alone indicating that, while times are tough, the business of the government must go on. Furthermore, this dollar figure was made up of some 585 contracts; spreading the wealth (and purchases) from large companies to those designated as certified small business (SB) and disabled veteran business enterprise (DVBE).

By contrast, it is important to note that for the same time period in November 2007, the California state government invested approximately $133 million in information technology products and services through 815 contracts.

In further discussions with various state departments, our researchers noted that while being sensitive and aware of the financial issues, some departments have seen no slowdown whatsoever; however, there is a tremendous focus on cost saving technology and technology that offers virtualization thereby reducing power consumption and footprint.

Additional conversations with project delivery management staff from a large U.S. based systems integrator the public sector manager noted "no projects have been affected by the economy."

YB Marketing believes that the State of California IT staff are most responsive to ideas in IT. And, they are cognizant of their responsibility to the taxpayers suggesting that sound and thoughtful IT investments will continue.

"We will continue to report findings and distribute these through appropriate channels," stated Matthew Kernodle, founder of YB Marketing. He added "we hope this news provides a source of encouragement for those IT vendors selling to and working with California state government."

Research gathered through various department reports, direct interviews, and public record. This does not include all branches of government and constitutional officers.

About us:
YB Marketing, LLC, (http://www.ybmarketing.com) headquartered near Sacramento, California, is a consulting company providing marketing services and consumer research.

Matthew Kernodle


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