I've spoken to countless CEOs, CFOs, Marketing Officers and Directors and, based on their unilateral frustration with the limited success of traditional media, it became obvious to me that it was time to focus exclusively on helping marketers win through a more connected approach.
San Jose, CA (PRWEB) January 14, 2009
HiveMind, a new marketing "mashup" that integrates web development, outbound marketing, and social marketing for the sole purpose of generating leads, opened it doors for business today.
"The world has changed, and traditional marketing, advertising, and public relations have not kept pace," said Tom Lauck, HiveMind's President and Founder. "There is no question that the results organizations can achieve through traditional marketing, advertising and public relations strategies is fading fast."
HiveMind will help businesses, especially B2B technology companies, generate sales leads and business by developing Intelligent Lead Generation programs that leverage today's dynamic world of fragmented attention, increasing consumer control and hardening attitudes towards marketing communication.
"Everybody is overloaded with reams of data that says the world has changed," said Lauck. "We get it! HiveMind is focused on putting the ideas and promises of new marketing into action."
While new digital lead generation techniques have emerged over the years, including blogs, podcasts, RSS and wikis, consumer generated content, open-source marketing, and community marketing, the mindset of marketing is still lodged in traditional interruption-based thinking. Target audiences, reach and frequency, demographics, automated telemarketing, trade shows...all reflect the tendency to try and control the experience.
Until now, few marketing firms have taken responsibility for driving lead generation by integrating website design and development, outbound marketing programs, and social media tactics in ways that engage relevant communities.
"For the last five years, through Creative-Ops (an advertising agency in business since 1986), I've been building a solid thought leadership base around new lead generation strategies and techniques," said Lauck. "I've spoken to countless CEOs, CFOs, Marketing Officers and Directors and, based on their unilateral frustration with the limited success of traditional media, it became obvious to me that it was time to focus exclusively on helping marketers win through a more connected approach."
"Tom has again taken the business of marketing communications to a whole new level of thinking with the launching of HiveMind," said Gail Pomerantz, marketing consultant. "His contention is that the world has already changed and new rules apply. His concept of Intelligent Lead Generation, where companies engage connected communities makes sense."
"HiveMind's commitment to Intelligent Lead Generation is part of its operating DNA," states Lauck.
About HiveMind Marketing, Inc.
Today's marketing requires engaging audiences that are connected in new ways. We believe that a connected audience represents a HiveMind that has constellated around a particular product or service.
HiveMind audiences stay connected in many ways. They read blogs. They use RSS feeds to stay in contact with minimal effort. They join social networks to affirm their bonds. They pass along information about themselves and about others. They share who they are and what they are about. And as marketers, we're just to beginning to realize that engaging them requires a dramatically different skill set.
Founded by Tom Lauck, a long-time Silicon Valley marketing practitioner, HiveMind Marketing, Inc. is a different kind of marketing firm that specializes in digital lead generation, helping mid-size organizations manage prospects from cold inquiry through opportunity by integrating advanced lead generation and social marketing activities into websites and outbound marketing activities.
HiveMind Marketing understands that marketing to the "hivemind" isn't something that can be done from the outside. You can't blast them with ads, spam them with emails, fill their mailboxes with junkmail, or interrupt their TV programs with commercials. It simply doesn't work. You have to engage them...and that means understanding their collective consciousness, their hivemind.
HiveMind Marketing strengthens a company's overall sales and marketing effort through a broad range of techniques which may include:
- aligning sales and marketing
- improving the company website
- fine-tuning landing pages
- enhancing search engine results
- automating lead nurturing processes
- building online communities
- strengthening outbound marketing activities
- measuring the results
HiveMind Marketing's progressive lead generation methodologies, which increase critical pipeline capture, flow and conversion, are redefining the way progressive organizations select business-critical lead-generation resources.
With offices in San Jose, California, the heart of Silicon Valley, HiveMind Marketing, Inc. is primarily focused on clients in the technology industries. For more information on HiveMind, please visit HiveMindinc.com.