Celeras Company Sales Jump on Introduction of Respirer Next Generation Wine Aerator, Comments on Wholesale Pricing

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Month-Over-Month Sales Increase by Over 250%. Respirer Wholesale Pricing Remain Fixed for 2009.

Our VIC technology clearly separates us from the competition. With this technology we've created a wine transport and delivery system that others cannot

Celeras, LLC, makers of innovative, authentic wine accessories, today announced that it has achieved sales growth of well over 250% month over month since it introduced the Respirer next generation wine aerator in November, 2008.

"Fueled by our new Respirer (pronounced "res-pea-AIR") wine aerator our first 2 months sales have greatly exceeded our expectations." stated Will Priest, Chief Creative Officer "The response to the product is wonderful. One example is that we have a winery partner of ours that sold over 100 units at one location during the holiday season. They take full advantage of the opportunity to educate their Customers with product demonstrations at every tasting and the results speak for themselves. We couldn't be more pleased with the first few months' sales."

In related news, the Celeras Company is announcing that their wholesale prices for the Respirer wine aerator remains fixed for the foreseeable future. This position is intended to assist the retail market in maintaining retail pricing and associated margins. "In this current economic climate, we are sensitive to the challenges that our retail partners face every day" commented Kevin Landry, Senior Sales Representative "and while some competitors are raising prices by as much as 20 - 25%, we continue to receive feedback that our pricing is an optimal fit for our Customers."

The new Respirer wine aerator has several remarkable and unique features. Each Respirer is created with patent pending embedded Vortex Impedance Control (VIC) technology. Designed to "pre-condition" and regulate the wine flow, the VIC ensures optimal aeration and prevents air vent spitting. "Our VIC technology clearly separates us from the competition. With this technology we've created a wine transport and delivery system that others cannot" commented Priest "This is a clear demarcation that affords us unmatched freedom for our current as well as future designs. We fully expect others to attempt to follow suit and create similar technology, it's that powerful"
Additionally, the Respirer's unmatched patent pending sleek design is individually crafted on a precision lathe, yielding a durable, high quality and lightweight aerator. Finished with an elegant frosted look, each Respirer wine aerator is readily printable with unlimited custom logo designs for personalized or corporate needs.

To extend the reach to the Consumers, the Celeras Company developed a nimble supply chain that is prepared to take the Respirer wine aerator to the next level. As stated by Priest "During the first two quarters of 2009 we're launching a much more aggressive distribution campaign to include broader markets within the US as well as into select international markets. To date we've strategically entered only a few select US city markets as we maintained our number one goal to provide our Customers with memorable service first and foremost. As the roll out campaign matures, we feel we're now in a position to provide the same service to a broader Customer base."

Respirer is available both online and at select retail outlets. To obtain additional information, please visit our website (http://www.winebreathe.com) for more information.

About Celeras, LLC:
Founded in early 2008 on the simple principle of delivering memorable service and products, Celeras, LLC is actively engaged in creating innovative authentic wine accessories designed to enhance the wine enthusiasts' experiences to enjoy wine more.
Respirer wine aerator with VIC technology for immediate distribution nationwide

Contact:
Will Priest, Chief Creative Officer
Celeras, LLC
760.230.2355
http://www.winebreathe.com

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